Oxbow, which specializes in sportswear clothing, will enter the fragrance world with their partner, Lorience. The first scent will be released in France in March, and elsewhere in the world later in the spring.
Alexis Dadier de Mane developed the fragrance for men, while Philippe Romano created the scent for women.
In both cases, the fragrances will be offered in bottles representing the turtle, a reptile loved by surfers.
Oxbow plans to promote their fragrances with a video at points of sale, distributing samples, and street marketing.