Usain Bolt, who joined forces with PUMA in 2003 when he was only 16, will play a major role in Puma’s marketing strategy for winter 2011.
Bolt Collection, which includes clothing, shoes and accessories specifically for sprinters, was recently renewed, reports FashionMag.
The athlete for whom the new collection is very excited about this collaboration, and said that he and Puma have been "partners in the truest sense of the word."
The union "bring a lot of personality to the sport,"
he added.
Bolt, who just turned 24, holds three world records in sprint: the 100 m (9 s 58), 200 m (19 s 19) and 4 x 100 m (37 s 10) .
http://fr.fashionmag.com/news-119706-Puma-et-Usain-Bolt-ensemble-jusqu-en-2013