The Italian brand, Pupa, recently launched skin products for Micys, and is now trying to present a more sophisticated image.
The new fragrance, Yes Gold, has a floral scent, and will be in a bottle that is shaped lie an evening handbag. This is the first perfume made by this company.
Pupa will also be launching a line of cosmetics, Beauty Bijoux, which will feature shades that will blend well with gold and silver.
The company’s spokesperson stated that there will be an ad campaign that targets older adults, while still serving their younger clients.
Pupa will export these products to its distributors in 2008.