Fashion label Ralph Lauren is facing a lawsuit for using the word "Lifeguard" on its polo t-shirts, reports CocoPerez.com.
Apparently, the word is a registered trademark of the Lifeguard Licensing Corp., which owns the rights to use the word for swimwear, clothing and accessories. The company has owned the rights since 1937.
Lifeguard Licensing Corp. wants to reap the profits from the sales of the t-shirts and any unsold shirts, and may possibly ask for compensation in damages.