The company Ralph Lauren announced on Wednesday (May 13) that professional polo player, Ignacio "Nacho" Figueras, will be the face of the new World of Polo ad campaign promoting Ralph Lauren’s men’s fragrances, reports Basenotes.net.
After starring in the campaign for Polo Black in 2005, Figueras will now be the spokesmodel for Polo Blue and the latest scent for men, Polo Modern Reserve.
The World of Polo is a trilogy of fragrances intended to express the three facets of Polo men, which are traditional, sporty and urban sophisticate.
The television commercial for The World of Polo will be broadcasted on June 11.
Polo Modern Reserve, Polo Blue and Polo Black will be available at Ralph Lauren points of sale, as well as online at www.ralphlauren.com.