Ralph Lauren has launched new collection of watches and jewelry called Pink Pony, to support programs that treat and raise awareness about breast cancer, according to Coco Perez.
Ten per cent of all proceeds will go into the Pink Pony Fund. The company released a statement: “With a focus on breast cancer, Pink Pony supports programs for early diagnosis, education, treatment and research and is dedicated to bringing patient navigation and quality cancer care to medically underserved communities.”
The American designer has also created a small number of limited edition watches in 18k gold and encrusted with 54 diamonds, especially for high rollers who can afford the hefty $21,500 U.S. price tag.
He’s generously pledged 100 per cent of the proceeds of these bejewelled Ralph Lauren Small Stirrup watches to the fund. Each limited edition watch comes with a personalized note from the designer.