Swedish ready-to-wear brand Lindex has signed Oscar-winning actress Reese Witherspoon to star in its latest fashion collection, reports Coco Perez.
The brand unveiled its new California Denim collection ad campaign starring the 35-year-old Walk the Line actress dressed in ‘70s-style denim and knits, ruffled plaid and denim shirts, floppy hats and fur vests, brimming with her trademark energy and beauty.
Speaking about her collaboration with Lindex, the Legally Blonde star said, "I have always loved denim and knitted garments that can be mixed and matched. Lindex fashion suits my style perfectly and I am very pleased to be a model for the new collection".
In a behind-the-scenes video of the shoot, the mother of two talked about fashion: “A small secret about fashion I think every woman should know is: Learn what looks good on you.”
She summed up her own look: “My personal style described in three words would probably be casual, simple, and with lots of color.”
Lindex spokesperson Johan Hallin said, "Reese Witherspoon is truly the best possible model for the launch of our new concept – Get the Look. She also personifies the Lindex brand in a good way. She is positive, warm and full of energy and she has a fantastic ability to combine a carefree style with Hollywood glamor. Reese presents this autumn’s fashion collection, inspired from California, perfectly".
The recent newlywed follows in the footsteps of actresses Katie Holmes and Eva Mendes, who have both posed for previous campaigns.