JustJared.com has revealed the first image of the next Gucci campaign, starring singer Rihanna.
For the campaign, the singer sports a Tattoo Heart bag. Twenty-five percent of the profits from sales of this item will be given to UNICEF.
Frida Giannini of Gucci said, “When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign.”
Gucci will launch the new campaign with Rihanna on November 19.