Gucci has launched its new advertisement starring singer Rihanna.
Rihanna is teaming with Gucci to sell the handbag line called Tattoo Heart Collection, from which 25% of the profits will be given to UNICEF.
Already a fan of the brand, especially its handbags, Rihanna feels she is extremely lucky to be part of the adventure.
"I’m very very intrigued by what they’re doing with UNICEF. As an artist, I feel like it’s our duty to make it a better place if we can. I’m blown away by what UNICEF has been able to accomplish in Africa with the money that Gucci has donated to them. I’m very fortunate to be part of this wonderful collaboration,” she expressed.