Rihanna Unites with Gucci for UNICEF

According to Fashion Television, singer Rihanna is teaming up with Gucci to help out UNICEF.

Last February, during Fashion Week in New York, the singer performed for Gucci to raise funds for UNICEF. Since then, an advertising campaign has been in the works.

The famous fashion label has chosen Rihanna as the perfect icon to represent their campaign. The company wants to not only create a new product line, but really show their commitment to the well being of children.

The campaign entitled Tattoo Heart will be launched in December, while 25% of the proceeds made from the sales of the limited edition merchandise will go to UNICEF.