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Mode et accessoires

Rochas Gets Back in Fashion

The brand Rochas is making a comeback with a ready-to-wear line next year, after a two-year hiatus.

Two years after Rochas stopped making its ready-to-wear collection, the company has decided to sign a manufacturing and distributing contract with Gibo to make a return in March 2009.

It seems that the company’s perfume sales were insufficient for the Procter & Gamble corporation, under which Parfums Rochas was an affiliate.

Gibo is a subsidiary of the Japanese company, Onward Kashiyami, that produces for big names such as Marc Jacobs, John Galliano and Chloé.

The first ready-to-wear collection will also feature accessories. The project’s artistic director has not yet been announced.