Rolex is on a roll!

The world of high-end watchmaking is not often known for its extravagance. The prestigious brand Rolex is stepping out of the box and proving that it can also offer refreshing products from time to time.

The Swiss brand has just released its new 2023 models.

Among these new products, there are six original models of one of the classics, the Rolex Day-Dates. The new collection is bursting with bright colors.

The first colorful dial incorporates a puzzle pattern in champlevé enamel. This eye-catching dial can be ordered with a yellow gold, white gold and Everose bracelet. The watch displays inspirational keywords at 12 o’clock. You could read the words “Happy”, “Eternity”, “Gratitude”, “Peace”, “Faith”, “Love” and “Hope”. Instead of the traditional date at 3 o’clock, 31 emojis (!!!) can be seen.

The watch is adorned with 10 baguette-cut sapphires in six different shades and a classic fluted bezel.

For more conservative customers, three new stone dials are available in carnelian (yellow gold), turquoise (platinum) and green aventurine (Everose gold). These new dials continue a long heritage at Rolex, dating back to the 1970s.

Turquoise has been frequently used in a yellow gold configuration. Carnelian, with a warm orange hue, has also been used historically, as has green aventurine, which has a finely crystallized surface.

These new Day-Dates are all guaranteed to be water resistant to a depth of 100 meters.

TheOyster Perpetual has always been the model where Rolex seems to indulge in color and design. The same is true for the 2023. The new version of the OP comes with multicolored bubbles that bounce off the bottom of the dial.

If you liked the turquoise, coral, mustard yellow, and forest green that Rolex used for fan-favorite OPs a few years ago, you’re in luck. Rolex just put all of these bright shades on the same dial.

Rolex didn’t skimp on the color this year. Even though the Swiss brand is letting go of its crazy, it continues to offer unparalleled precision. In 2023, it’s introducing a new movement inside, which Rolex promises is even more technically proficient than its predecessor.