Samsung Bora Purple S22 to launch on August 10

Samsung has announced its new colour variant for the S22, ‘Bora Purple.‘

Funny enough, the word “Bora” means “purple” in Korean, which means the colour variant is actually called ‘Purple Purple.’

The phone will launch in Canada on August 10th and start at $1,099.99 CAD.

What’s weird with this colour variant is that the phone already comes in violet and gold pink. Violet sort of verged towards a pink colour variant with a gold pink camera bump, whereas Bora is definitely a lot more “purple” than the violet option.

Previous rumours indicate that Bora Purple is Samsung’s hit colour this time around, as the Z Flip 4 and Galaxy Buds 2 Pro will also launch in this colour on August 10th.

However, only time will tell.