The ready-to-wear label has chosen Johansson as the new face of its fall-winter 2009-2010 campaign.
The American actress is Mango’s next muse, following her Vicky Cristina Barcelona co-star, Penélope Cruz, who represented the brand for four seasons.
The brand chose the blonde actress for her extraordinary, young and fun personality, and because she represents Mango’s image of today’s modern woman, that being independent and cosmopolitan.
Photos for the upcoming advertisement will be shot by Mario Sorrenti in Los Angeles, however the launch date of the new campaign has not yet been determined.