Second scent by Kim Kardashian

She launched her first fragrance, Kim Kardashian, back in February. Now reality TV star Kim Kardashian has decided to do it again. She is developing a brand new fragrance that will be released next year, People reports.

Kardashian made the announcement on her official website, saying:  "I am so excited to tell you guys that my second fragrance will launch in February of 2011!!!!! I wanted to let you guys know here first so you can all share the excitement with me."

No other details were released about this new fragrance, but Kardashian says she is already working very hard to shoot the ad campaign.

The debut fragrance was developed in collaboration with Lighthouse Beauty.

In the first ad campaign, she was dressed in retro lingerie and a marabou coat, sitting in a hoop representing the shape of the bottle.

The fragrance was composed of ingredients selected according to the different parts of Kardashian’s personality. They evoked femininity while representing the star’s soft side.