According to FemaleFirst, the rapper is a huge admirer of the singer Amy Winehouse, who had great success with her album, Back to Black.
Snoop Dogg stated, "When I’m listening to it, I’m learning who she is. It’s like when you listen to James Brown, he did it by himself, and Curtis Mayfield, all by himself. I’m going to do the whole record by myself. I don’t want no guest rappers this time round, no singers, nothing. Just Snoop Dogg! I want you to feel me."