Following the success of Rykiel’s recent lingerie collection for H&M, Sonia Rykiel is partnering with the Swedish company again. It will launch a knitwear collection for women and children on February 20.
Nathalie Rykiel, president and artistic director of Sonia Rykiel says, “It feels fantastic, after the launch of our lingerie collection, to be asked to design a second collection for H&M. This time, I felt like offering the essence of Rykiel – knits, of course – because knits are the second skin of women; knits, because Rykiel is the queen of knits forever"
This new collection offers sweaters, dresses, scarves and even leggings for children. It will be sold in 200 stores worldwide.
On another note, part of the proceeds of sales of the Sonia Rykiel for H&M bag is donated to UNICEF’s "All For Children" project. This is a five-year initiative from UNICEF and H&M to improve the lives of children in cotton-growing communities in India.