Italian luxury fashion house Gucci decided to launch a new, very special advertising campaign to mark the arrival of its 90th anniversary in 2011.
Since its founding in 1921, Gucci has built an international reputation for quality and Italian craftsmanship.
Gucci now introduces another image from its Forever Now campaign which was conceived by Gucci creative director Frida Giannini.
This ad features a black and white photo taken by photographer Foto Locchi in 1953. In it, you can see Gucci artisans working in its historic Via delle Caldaie building in Florence.
The Forever Now campaign to mark Gucci’s 90th anniversary will appear for the rest of the year along with the brand’s regular seasonal fashion campaigns. Look for the campaign in single and double page spreads in major newspapers as well as in lifestyle and business magazines.