The ready-to-wear clothing maker has decided to replace Angelina Jolie, reports Daily News.
Glenn McMahon, of St. John, revealed that the 34-year-old actress was overshadowing the brand. "We needed to show a modern point of view of St. John. We have evolved," he explained.
St. John ads will now feature British model Karen Elson, 30, as the new spokesmodel. The new campaign will be launched in February in Vanity Fair, Harper’s Bazaar and Vogue magazines.
Earlier this month, a survey conducted by the chain Superdrug named Angelina Jolie as the beauty icon of the decade.