The singer and activist is working on the new venture with his wife, Ali Hewson, and designer Rogan Gregory.
Always thinking of the world’s political goings-on, the Edun collection of ready-to-wear clothing is both eco-friendly, and follows fair-labor laws for it’s workers.
The factories are in countries where there is high rates of unemployment to create jobs. The salaries are fair, and they do not employ children, as many competing clothing companies do.
Ali Hewson explains, "We wanted to show that you can make a for-profit business where everybody in the chain is treated well."
The Edun collection is already available in England and the United States.