Replacing Britney Spears, High School Musical star Vanessa Hudgens has been selected as the newest face of footwear and apparel brand Candie’s, reports Coco Perez.
Photographed by Tony Duran at the Pink Motel in Sun Valley, California, the ads feature Hudgens in a range of bikinis, summer dresses and casualwear. The campaign will begin appearing in magazines in March and are already featured prominently on the Candie’s website.
"Ever since I saw Fergie do the ads for Candie’s I fell in love. It’s such an honor to be able to be a Candie’s girl now. It’s amazing, super cute and very reasonably priced," said the actress, in a promotional video released by the label.
"One of my favorite setups was probably using this counter top as my runway," Hudgens continued. "It’s definitely not everyday that I get to do that."
As for Spears, the singer seems supportive of Hudgens taking over. "So fun being a Candie’s Girl! Look out for the @Candiesbrand pics of their new girl, Vanessa Hudgens! – Brit," she wrote on her Twitter feed.
Candie’s, a juniors footwear, clothing and jewelry brand, is sold exclusively through Kohl’s department stores in the U.S.
Along with Spears, who was spokesperson for the brand from 2009-2010 and even designed her own collection for the label, other previous brand ambassadors include Heroes star Hayden Panettiere, Black Eyed Peas singer Fergie, comedian Jenny McCarthy and singer-actress Hilary Duff.