earth month

With April marking Earth Month, Samsung has partnered with Forest Stewardship Council Canada for a new fundraising campaign with the goal of protecting healthy and resilient forests in the country.

Throughout the month, Samsung Canada will donate $1 to FSC Canada for every purchase made in-store and online at Samsung’s website, up to $10,000.

Additionally, Samsung will donate $10 to FSC Canada, up to a maximum of $6,000, for every review left on the company’s website through June 2023.

The money raised will go towards FSC Canada’s mission of supporting zero deforestation and safeguarding ancient, endangered forests.

Samsung is also committed to making and distributing products with more eco-conscious resources. Since 2009, over 220,000 tonnes of recycled plastic have been used in Samsung products globally, with the company looking to double that number by 2023.

Doubling down on its commitment to being more ecologically wise, the South Korean tech giant has also made a global commitment to achieve zero waste in landfills as well as reducing its e-waste by 2025. By 2050, the company is planning on achieving net zero direct and indirect carbon emissions.

These announcements come as a part of the company’s new environmental strategy that was revealed last year.

More information about Samsungs collaboration with FSC Canada can be found on the company’s website.

Image credit: Shutterstock

Source: Samsung

Calgary-based telecom Shaw is once again running an initiative that calls on gamers to plant virtual trees for Earth Month.

As was the case last year, throughout the month of April, gamers are encouraged to plant a tree in any game and share a screenshot of their work on social media using the hashtag #ShawTreeSweep.

Shaw pledges to then match each virtual tree with a real one, with an ultimate goal of 20,000 planted trees. The company says more than 9,000 real trees were planted during last year’s campaign.

To help promote the cause, Shaw has also partnered with streamers MDee14, TY_digital and Kate, who will be planting trees in Animal Crossing, Minecraft and Stardew Valley.

Earth Day falls on April 22nd — more information on related environmental efforts in Canada can be found here.

Image credit: Nintendo