EU – BIG Admin

Google is fighting an antitrust fine from the European Union using Microsoft’s Bing.

Specifically, it’s using Bing’s top search term, which according to Google, is Google.

For a bit of background, the EU slapped Google with a massive €4.34 billion (roughly $6.37 billion CAD) antitrust fine in 2018 for requiring Android phone manufacturers to bundle Google apps with the Play Store. Over the last week, Google started the appeal process to fight the fine.

Of particular note was evidence submitted by Alfonso Lamadrid, a lawyer for Google’s parent company, Alphabet. The evidence cited Bing’s most popular search term — allegedly Google — as proof that customers choose Google Search over competitors.

“People use Google because they choose to, not because they are forced to. Google’s market share in general search is consistent with consumer surveys showing that 95% of users prefer Google to rival search engines,” Lamadrid said.

According to Bloomberg, Google argues that being Bing’s top search result proves people actively choose to use Google. It follows, then, that Google’s bundling of its services with the Play Store on Android phones isn’t the driving factor behind people using its services — people actually prefer to use those services.

Although it may take more than being Bing’s top search result to prove that point, it’s funny to see Google argue that in court.

It’s also worth noting that there’s nothing stopping people from choosing to use different services on their Android smartphone. Granted, being the default can significantly influence people’s choice to use or not use a given app or service. The real question is whether Google leverages its position as the default service to block other services from competing with it.

Source: Bloomberg Via: 9to5Google

(BRUSSELS-AFP) – "We must do our best never to let this happen again," said EU Health and Consumer Policy Commissioner John Dalli, outlining plans for more transparent regulations "better adapted to scientific and technological progress."

The new rules will cover every device, from the simplest plasters to life-support systems by way of in vitro diagnostic instruments, to ensure that they are correctly approved and then monitored in use.

Earlier this year, the French government recommended that faulty breast implants which were prone to rupture made by Poly Implant Prothese (PIP) should be removed.

More than 400,000 women around the world are believed to have received PIP implants and many countries followed the French lead after the company was found to have used substandard, industrial-grade silicone gel.

"Everybody was shocked by the scandal … (which) damaged the confidence of patients, consumers and healthcare professionals in the safety of the devices on which they rely every day," Dalli said.

Asked whether his regulations would have prevented the PIP scandal, he said they would "militate against such fraud" but the key issue was that once they were sold there had been no follow up to check the implants.

"What we want to emphasise is" the control of products once they are in use to check that they are made to the specifications laid down and approved, he said.

"If this had happened, the PIP scandal would have been detected many, many years before."

The proposals mean medical devices will now have to undergo a "thorough assessment of safety and performance before they can be sold on the European market," with "control processes … radically reinforced," a statement said.

The aim is to give healthcare professionals better information on the benefits and risks while manufacturers will benefit from clearer rules, with those not complying excluded from the market.

The medical devices market in the 27 EU states plus Norway and Switzerland was worth 95 billion euros in 2009, the statement said.

The proposals now go to the European Council and the European Parliament for approval.