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Crayta will come Meta’s cloud streaming service Facebook Gaming following the company’s acquisition Unit 2 games.

The creation platform, which allows you to make, share and play games with friends, will be part of Facebook Gaming. A teaser trailer that features Meta’s Hacker Square being built within the title was recently revealed by Meta CEO Mark Zuckerberg.

Much like Roblox and Fortnite, Crayta offers a build and play experience. The game is built on Unreal Engine 4 and will feature thousands of player-made titles in a shared library.

We’re launching Crayta on Facebook Gaming — a platform that lets you build and play games with your friends in real-time. Mark Zuckerberg jumped into Crayta with creators to discuss the future of gaming while building Meta's Hacker Square at our HQ.https://t.co/HHkUpASNRS pic.twitter.com/ARaYRyi7kI

— Meta Newsroom (@MetaNewsroom) June 8, 2022

The title also features a seasonal battles pass, giving users a customizable avatar selection. The unique thing about Crayta is that games shared and played with the simple click of link. Crayta was free on Google Stadia until January 2021.

It’s unclear when Crayta will release on Facebook Gaming.

Image Credit: Meta

Sources: Meta Via: The Verge

Instagram is working on a “visual refresh” of its branding. A blog post from the company revealed a tweaked logo as well as a new typeface and new full-screen marketing layouts.

Instagram writes they hope to put “content at the center” of their brand “with a focus on simplicity and self-expression.” The new typeface, named Instagram Sans, was crafted in partnership with language experts worldwide, allowing the company’s global community to “express themselves on [the site] in places like Stories and Reels.”

As for the slightly-tweaked logo, the gradient is now a bit more vibrant. The company writes this move was to make the brand’s identity “illuminated and alive.”

The new marketing layouts come as the site has been testing a full-screen feed akin to competitor TikTok. The new feeds see captions overlayed atop posts, with the text moving as users scroll down the page.

This effort comes as the company aims to retain users in the competitive social media space. Users will soon see these changes across the platform and on their phone’s home screen with the new brighter logo.

Image Credit: Instagram