Tag: Gucci

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Calvin Klein’s new 3-D look

Following in the footsteps of luxury brands Gucci and Armani, Calvin Klein has entered the 3-D eyewear market with cK3D, reports Coco Perez.

The fashion brand has collaborated with Marchon3D to create the new eyeglasses, which, unlike those of its competitors, can also be worn as real sunglasses. They are also the only ones on the market to be certified RealD.

According to a statement from Calvin Klein, cK3Ds will be offered in three different styles for men and women. Available from Calvin Klein in December, they will retail for $180 U.S.

Now there is something for every taste and price since Calvin Klein steps into the upper-middle price range, while Gucci 3-D sells for the most at $225 U.S., and Armani Exchange 3-D is an affordable $58 U.S.

 

 

 

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Gucci and Armani in 3-D

In competition with Oakley, designers Gucci and Armani are planning to launch upscale 3-D eyewear specifically to watch 3-D films, reports Coco Perez.

The aviator-style Gucci glasses were polarized in order to enjoy the magic of 3-D in movie theatres in fashionista style, thereby avoiding an image faux-pas by appearing in the cheap paper or plastic glasses provided on-site.

Not meant to be worn outside the cinema, Gucci’s 3-D glasses also come with multi-dimensional price tag of $225 U.S.

Hopping onto the bandwagon, Italian fashion designer, Armani, has also announced it will launch the 3D glasses. Less pricey than Gucci, Armani Exchange spectacles, also aviator style, will retail for a mere $58 U.S. and will be available in December.

 

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J Lo takes the twins to work

 

Singer and actress, Jennifer Lopez, posed alongside her children, in a new ad campaign for Gucci’s children’s fashions, reports Vogue.
 
Accompanied by their glamorous mother, twins Max and Emme, age two, play outdoors on a beach blanket in Malibu, California.
 
Photographed by duo Mert & Marcus, the Gucci collection for children offers clothing for two age groups: 0-2 years old and 2-8 years old.
 
According to WWD, Gucci will also make a donation to UNICEF and the Maribel Foundation – a charity founded by Lopez and her sister, Lynda, which raises money for healthcare for women around the world.
 
Jennifer Lopez, 41, married singer Marc Anthony, 42, in 2004, and their twins were born February 22, 2008.

 

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Gucci partners with Grammys for jewelry

 

Luxury designer Gucci announced a special partnership with The Recording Academy, organizer of the Grammy Awards, to create a line of jewelry and watches to be called Grammy Gucci, reports FashionMag.

Profits from the sale of products in this collection will go towards funding a program developed for the restoration and preservation of major music recordings.

The range of jewelry, supervised by Frida Giannini and available in limited edition, is inspired by the gramophone statuette given to musical artists who were honoured during the Grammy Awards.

Artistic director of the Italian label, Giannini said: "The music, like film, has an essential place in contemporary culture and is often a source of inspiration for my creative work."

Last July, Gucci launched its first jewelry collection, consisting of two lines: Horsebit and Chiodo. Unveiled at the last Cannes Film Festival in May 2010, this collection offers handcrafted ornaments designed and distributed exclusively by Gucci.

 

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Evan Rachel Wood poses for Gucci

Actress Evan Rachel Wood is transformed into a sultry young woman with a bronze glow in Gucci’s new ad campaign. People reports the True Blood star is the face of the house’s latest fragrance, Guilty.
 
This is the first time Wood has been associated with a fragrance and she is practically unrecognizable in the ads. She poses with fellow actor Chris Evans.
 
In the ad campaign, Wood wears nothing but a Gucci bracelet. She is embracing Evans who is also in the buff.
 
Part of Wood’s tattoo is visible in the ad. Gucci creative director Frida Giannini says: "Her tattoo is part of her character, so we left it in [the ad]. We didn’t want to transform her into someone else."
 
Giannini talked about why she picked Wood. She revealed: "I chose [her] as she has very strong character. She’s young, but rising and [an] influential figure. I didn’t want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project."
 
Evan Rachel Wood plays Sophie-Anne Leclerq, queen of the vampires, on the HBO hit series True Blood.


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A first for Gucci

Gucci is exploring a variety of new avenues this year. The famous luxury brand already launched its first clothing collection for children in Florence during Pitti Bimbo fashion shows. It is now expanding the business even further with its first jewellery collection in 2010.

This collection consists of two lines whose names are Horsebit and Chiodo. Unveiled at the recent Cannes International Film Festival in May 2010, this collection includes baubles designed completely by hand. The collection is only sold in Gucci boutiques.

For its part, the Horsebit line consists of two new jewellery sets while the Chiodo line has one new set.

This collection is influenced by the earthly universe and many pieces are decorated with aquamarine, topaz, diamonds and white pearls.

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Special Gucci campaign

Italian luxury fashion house Gucci decided to launch a new, very special advertising campaign to mark the arrival of its 90th anniversary in 2011.

Since its founding in 1921, Gucci has built an international reputation for quality and Italian craftsmanship.

Gucci now introduces another image from its Forever Now campaign which was conceived by Gucci creative director Frida Giannini.

This ad features a black and white photo taken by photographer Foto Locchi in 1953. In it, you can see Gucci artisans working in its historic Via delle Caldaie building in Florence.

The Forever Now campaign to mark Gucci’s 90th anniversary will appear for the rest of the year along with the brand’s regular seasonal fashion campaigns. Look for the campaign in single and double page spreads in major newspapers as well as in lifestyle and business magazines.

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iPad case by Salvatore Ferragamo

It was recently announced that the Gucci and Louis Vuitton fashion houses decided to launch their own iPad case. Now it is Salvatore Ferragamo’s turn to follow the trend and offer a case for this Apple gadget.

Salvatore Ferragamo is launching a collection that features a choice of covers: one made of calf leather or another made of beige canvas and brown leather. The case is also available in three different colours, either in black, tangerine or green.

The structure of the cover is reinforced to ensure the iPad’s safety and protection. The inner lining is made of suede which prevents scratches. The house also has its logo subtly located outside the pouch.

The Salvatore Ferragamo iPad case is available exclusively in brand stores.

As for Gucci iPad cases, they have been available in stores since June 15.

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Gucci and Fendi introduce their clothes for kids

Luxury brands Gucci and Fendi both unveiled their first children’s collection during Pitti Bimbo fashion shows in Florence, Italy.

The Gucci Kids collection for the 2011 Spring/Summer season was created by Frida Giannini, the creative force behind the house of Gucci. The collection offers jackets, shoes, sunglasses and other accessories for babies and children aged two to eight.

As for the house of Fendi, it maintains the momentum after launching a collection for newborns and now offers clothing for children aged two to twelve. It joined forces with Simonetta to create, produce and distribute its  ready-to-wear collection.

This distribution agreement with Simonetta should extend over several years. The chairman and managing director of Fendi, Michael Burke, said in April that he hoped to bring this new children’s collection to 300 outlets around the world.

Gucci and Fendi have both tried to choose materials that respect the environment. Their collections offer clothing made from organic cotton or linen, as well as non-toxic dyes.

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Gucci gets into children’s fashion

Italian luxury house Gucci has decided to follow in the footsteps of Dior, Marc Jacobs and Paul Smith and launch its own line of clothing for children. 

Dior was the first fashion house to create a collection for the young ones when it introduced Baby Dior in 1967. Marc Jacobs designed his own line and called it Little Marc Jacobs while Paul Smith did too and called his Paul Smith Junior.

Now Gucci has decided to get involved as well as and introduces its first children’s collection for the 2010 Spring/Summer season.

Designed by Frida Giannini, the collection is separated into two parts, one for children from 0-2 and another that covers kids aged 2-8. There are clothes, shoes and even accessories, sunglasses and gift items.

This Gucci collection for children was made entirely in Italy and will be unveiled to buyers and the press on June 24.