Tag: Gucci

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Gucci adds another baby accessory

Gucci gives new parents a chance to be the coolest fashionistas on the block and give the baby an early introduction to high fashion. This renowned luxury fashion and accessories house introduces a Gucci baby carrier.

Gucci decided to design its own baby carrier shaped like a heart, which can be worn on Mom or Dad’s back or stomach. The carrier comes in  black fabric with black leather trim or beige and ebony.

This new fashion piece is well padded so the baby is comfortable and comes with adjustable straps so the parent won’t feel any pain in the shoulder area. Singer Gwen Stefani bought one to carry her little tot around.

This new baby carrier by Gucci is designed to be used during the first months of a baby’s life, from 3 to 9 months or up to 9 pounds. It is available in all Gucci boutiques.

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Gucci dresses the iPad

Earlier this week, it was announced that Gucci launched new smartphone cases. Now the luxury fashion house has decided to expand and is introducing a new case for the iPad.

The Italian house follows in the footsteps of Louis Vuitton. They are the first two brands to offer a case to hold this new technological marvel by Apple.

Gucci’s iPad case was designed by its creative director, Frida Giannini. There are three different models, one in patterned canvas, one in neoprene and one in black leather. All are embossed with the brand’s monogram. Each has a flap closure which aims to limit the amount of pressure put on the iPad screen.

The inside of the case, meanwhile, is in suede, which is supposed to help keep the screen clean and, of course, protect it.

iPad cases by Gucci will be available in brand boutiques on June 15. The case can also be pre-ordered online at gucci.com.

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Gucci smartphone cases

First it launched the Gucci App application for iPhones a few months ago. Now Italian fashion house Gucci announces it has designed smartphone cases.

The brand will offer two new case models in black leather and decorated with the classic Gucci print.

In order to differentiate itself from other cases, Gucci decide to innovate and offer a special closing system for its iPhone case, as well as a lock function on its Blackberry case.

The smartphone cases by Gucci are now available in the brand’s various boutiques.

On May 15, the famous brand took advantage of all the hype and publicity surrounding the Cannes Film Festival to unveil its new high end jewellery collection. Actresses Jennifer Lopez and Salma Hayek  helped the company show off its wares which are now offered exclusively in Gucci boutiques.

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Gucci launches luxury jewellery

In addition to presenting new films, the Cannes Film Festival is also the place to discover new fashion and jewellery collections.

Italian fashion house Gucci took advantage of the Gucci/Vanity Fair party that took place on May 15 at the Hôtel du Cap in Cannes to introduce its new luxury jewellery collection.

After unveiling parts of the Gucci Premiere couture collection, the fashion house unveiled new and unique jewellery handmade by Italian goldsmiths.

Each gemstone found on this jewellery was carefully chosen by an expert gemologist. Each piece in the collection has international certification, a guarantee that it conforms to luxury jewellery market norms.

To introduce its new luxury jewellery collection, Gucci decided to call on actresses Jennifer Lopez and Salma Hayek who wore the first creations to the May 15 party.

The new collection is available in brand stores.

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A Gucci bag for charity

The Gucci luxury fashion house continues its partnership with UNICEF. Coco Perez reports its project helps children and orphans affected by AIDS in Africa.

Starting today and running until February 2011, Gucci will send 25% of profits from the sale of a special edition handbag to UNICEF.  Money raised will go to help UNICEF’s Schools for Africa project in Malawi and Mozambique.

UNICEF’s website elaborates on Gucci’s involvement: "In 2007, Frida Giannini created a special product to extend the company’s commitment to UNICEF throughout the year, to complement the holiday campaign… This year, Gucci celebrates the third anniversary of the Gucci for UNICEF campaign.  The launch of the Gucci for UNICEF Sukey bag in grey designed by Giannini, La Pelle Guccissima, will be sold in Gucci stores in over 20 countries worldwide and at gucci.com from April 15, 2010, until February 28, 2011."

The new Gucci for UNICEF bag is available at a price of $1,295 US.

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Louis Vuitton is the most powerful luxury brand

Some luxury brands have adopted a unique strategy to stay on top during tough economic times.

Daily News reports that "Some turned to online advertising, others chose to concentrate on investment pieces that people could use to supplement their wardrobe, and still others tried more innovative approaches for their brands."

The brand strategy and financial consultancy firm Millward Brown Optimor unveiled its list of the most powerful luxury brands in the world from an economic point of view. It took into account their current value as well as demand that will lead to future profit.

Here is the top 10 list of the most powerful luxury brands in the world:

 

1.   Louis Vuitton, value rose 2% to $19.78 billion;
2.   Hermès, value rose 8% in 2009 to $8.46 billion;
3.   Gucci, value rose to $7.59 billion, a 2% gain;
4.   Chanel, value decreased by 11% to $5.55 billion
5.   Hennessy, went down 1% to a value of $5.37 billion;
6.   Rolex, value went down 14% to $4.74 billion;
7.   Moët & Chandon, went down 12% to a value of $4.28 billion;
8.   Cartier, is now worth $3.96 billion;
9.   Fendi, is now worth $3.2 billion;
10. Tiffany and Co., value rose 6% to $2.38 billion.

 

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Gucci gives its men’s fragrances a makeover

Vogue reports that the House of Gucci decided to celebrate the arrival of summer by bottling its men’s fragrance in a new voyage-themed flacon.

Bearing the brand’s trademark logo, these perfume bottles are described as elegant, as well as offering a compact and convenient 30 ml version.

Gucci by Gucci Homme still contains top notes of bergamot, cypress and violet, middle notes of tobacco leaves and jasmine and base notes of patchouli, amber and Elemi.

Gucci by Gucci Sport pour Homme includes notes of bitter grapefruit, mandarin, cypress, aromatic cardamom, the fruity nectar of Corsican figs, juniper berries, vetiver, patchouli, ambrette seed.  Woodsy patchouli is a signature note of Gucci.

These two summer versions by Gucci will be available on May 17.

Gucci recently announced it was getting ready to launch a children’s clothing collection. It will be unveiled in Italy in June before being launched worldwide in 40 boutiques.

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Fendi launches a children’s line

Italian luxury brand Fendi has signed an agreement with Simonetta, to create, produce and distribute a line of ready-to-wear clothing for children aged 2 to 12.

Creative direction will be managed by Silvia Venturini Fendi. The clothing line will include girls and boys’ clothing that fits the luxury label’s image.

Fendi’s first collection for this new line will be launched for the Spring/Summer 2011 season. A sneak peek will be introduced during the next Pitti Bimbo in Florence in June.

Fendi chairman and managing director Michael Burke said that the fashion house hopes this new children’s line will be available in some 300 outlets around the world.

This distribution agreement with Simonetta should extend over several years.

Fendi is not the only luxury brand to dive into children’s clothing. Gucci’s creative director Frida Giannini announced this week that Gucci plans to launch its own children’s line later this year.

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Gucci for kids

Gucci creative director Frida Giannini revealed that the fashion house will launch a children’s clothing collection in June.

Giannini made this announcement while visiting Singapore for the reopening of the Gucci boutique at the Paragon Mall on Orchard Road.

While Gucci is seen as an expensive label, the president and CEO of the company wants to promote it as an everyday brand.

The first line will be unveiled in Italy and then hit around 40 stores worldwide.

The fashion house’s creative director was also in the city-state to have an orchid named after her. The orchid is white with fuchsia tips and is called the Paravanda Frida.

FemaleFirst reports she was very honoured. She said, "It was very touching and I loved the thought that the orchid will still be there a few hundred years from now. I have never experienced such an honour before."

The orchid was the inspiration for 88 limited edition Boston bags which Frida Giannini exclusively designed for Singapore to benefit the children’s charity Mainly I Love Kids (MILK).

The Paravanda Frida bags were white and pink and sold out within a month of their launch in February.

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James Franco gets wet for Gucci

People reports that Gucci asked actor James Franco to be the face of its new fragrance.
 
Franco posed for the Gucci by Gucci SPORT pour Homme fragrance for the Italian luxury brand.
 
Gucci Creative Director Frida Giannani said, "James Franco is perfect for this fragrance and perfect for Gucci. He personifies the sort of nonchalance and unforced appeal that is most attractive in a man. In the advertising campaign, he captures the fragrance’s casual, modern and masculine air."
 
The campaign was directed by photographers Inez van Lamsweerde and Vinoodh Matadin and the photo session took place in Cannes, France.
 
The ads show the actor coming out of the water, fully clothed, with a very seductive look.
 
The Gucci by Gucci SPORT pour Homme fragrance is already available in stores. It comes in several products including deodorant.