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Mobile Syrup

Meta shuts down social media post tracking tool on Facebook

CrowdTangle, a social media tool used to track popular story posts for things like misinformation, has been shut down by Meta.

Meta, which owns CrowdTangle, has opted to remove support for CrowdTangle from Facebook, according to a report from Bloomberg. The removal of CrowdTangle will prevent stories containing misinformation from spreading as popular posts on the platform.

CrowdTangle also tracks the performance of stories on Instagram and Twitter stories. Facebook bought CrowdTangle back in 2016 in an effort to measure its “social performance and identify influencers.”

Facebook has a history of helping to spread fake news stories, including through a News Feed test in 2018.

Meta’s official starting time to shut down CrowdTangle was in February 2022, as it told Bloomberg it would stay active through the 2022 midterm elections and plans to provide researchers with “even more valuable tools.”

Source: Bloomberg Via: The Verge

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Mobile Syrup

TikTok is reportedly on pace to rake in $12 billion this year

TikTok, the subsidiary of China-based Bytedance, is projected to bring in nearly $12 billion USD (about $15.5 billion CAD) this year. If the estimations from research firm EMarketer are correct, TikTok will become larger than Twitter and Snap combined thanks to ad revenue.

TikTok is still relatively new to the app space. The video creation and sharing app skyrocketed during COVID-19, becoming the number one most downloaded app in 2020. It also rose to gain well over one billion global users. From the looks of it, this upward momentum is continuing.

In 2021, TikTok brought in nearly $4 billion USD (about $5.16 billion CAD), much of it in part from ad revenue. In 2022, TikTok is projected to triple that and hit the $12 billion USD mark. With this in mind, TikTok is becoming an unexpected rival to Google and Meta, both of which are dominant forces in the ad space.

With that said, however, TikTok’s userbase still pales in comparison to Meta’s Facebook and Instagram. The former has roughly 2.9 billion active users while the latter falls a smidge short with 2 billion. However, given TikTok’s rapid growth, there’s no telling what sort of growth the next few years will bring the company.

TikTok’s ad strategy is proving to be quick and lucrative. The company finds itself in a position where it can charge as much as $2.6 million USD (about $3.36 million CAD) for a one-day run of a TopView advertisement. This is the ad or video that’s first shown when a user opens the app. That total is roughly four times what it charged in 2021.

TikTok’s business model is not only focusing on ad revenue but on added content. In May, the company announced its plans to expand into gaming. This new initiative sees the company providing games for users to play on its platform. Testing is already underway in Vietnam. If and when it expands, it will surely fold into user engagement and app adoption.

Source: The Globe and Mail

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Mobile Syrup

Facebook no longer allowing fake reviews on its platform

Meta has updated its Community Feedback policy in an effort to reduce the number of fake user reviews on Facebook’s business pages.

If all goes according to the social media giant’s plans, users will start to notice fewer fake reviews on business pages following this update, which the platform says restricts accounts from writing fake reviews for businesses. The company says it aims to keep reviews “authentic and trustworthy.”

New guidelines include preventing the manipulation of reviews, incentivization, irrelevance, graphic content and spam.

Facebook also says that if accounts violate the new guidelines, it will result in the removal of content based on its Community Feedback policy and that the account will be restricted from product tags and listings, “or suspension or termination of access to any or all Meta products or features.”

Account termination also applies to those who are repeat offenders.

However, Facebook is not perfect either when it comes to fake reviews. Back in 2019, a group of its employees were caught leaving fake reviews for its Portal device on Amazon.

Sources: Meta, Which? Via: The Verge

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Mobile Syrup

Meta is working on several VR prototypes that aim to pass the Visual Turing test

Meta and its Reality Labs have been busy at work trying to figure out what it takes to build next-generation displays for its virtual/augmented/mixed reality headsets.

Current VR systems provide the user with an immersive experience that offers a sense of being in a different place, but according to Meta CEO Mark Zuckerberg, we still have a long way to go until we achieve visual realism.

The displays that eventually match the full capacity of the human vision are going to unlock interesting VR experiences, but getting there is a long haul.

During a recent Meta briefing, Zuckerberg explained how human vision is very complex and deeply integrated, and to replicate that on a screen isn’t enough — we need other visual cues to get a feeling of immersion.

“You need stereoscopic displays to create 3D images. You need to be able to render objects and focus your eyes at different distances, which is different from a traditional screen or display where you only need to focus it at one distance, where you’re holding your phone or your monitor is,” said Zuckerberg while talking about the challenges of developing realistic and immersive VR experiences.

He went on to mention that you need displays that can approximate the brightness and dynamic range of the real world, realistic motion tracking, and a graphics pipeline to get the best performance out of the in-device CPU and GPU without making it run too hot.

Finally, all of those elements need to be integrated into a compact machine that is lightweight and comfortable to wear. “If any of these pieces aren’t implemented well, it breaks that feeling of immersion. And you really feel that way more than you would on a typical 2D screen today,” said Zuckerberg.

For a VR machine to be indistinguishable from what we see with our eyes, it needs to pass a “Visual Turing Test,” and no current VR technology has been able to do so.

To pass the visual Turing test, Reality Labs Research’s Display Systems Research (DSR) team is developing a new technology stack that includes:

  • Varifocal technology: Ensures the focus is correct and enables clear and comfortable vision within arm’s length for extended periods of time.
  • Distortion correction
  • Resolution that approaches or exceeds 20/20 or 6/6 human vision
  • High dynamic range (HDR) technology that expands the range of colour, brightness, and contrast in VR

Meta’s DSR has developed four prototypes that aim to provide solutions to the above-mentioned hurdles.

Half Dome Series

The Half Dome series tackles the Varifocal aspect of creating an immersive experience.

Back in 2018, DSR expanded the field of view of the Half Dome 1 to 140 degrees, and focused on ergonomics and comfort on the Half Dome 2 by making the headset’s optics smaller, and reducing the overall weight of the device by 200 grams.

Then in 2019, with the Half Dome 3, DSR applied electronic varifocal to the headset, replacing the Half Dome 2’s moving mechanical parts with liquid crystal lenses, resulting in a further decrease in the headset’s form and weight.

According to Meta, for varifocal to work as intended, optical distortion needs to be further addressed. “The correction in today’s headsets is static, but the distortion of the virtual image changes depending on where one is looking. This can make VR seem less real because everything moves a bit as the eye moves,” reads the company’s press release about the development of said prototypes.

According to Michael Abrash chief scientist at Meta’s Reality Labs, “The problem with studying distortion, though, is that it takes a really long time — fabricating the lenses that you need to study the problem can take weeks or months, and once you have them, you still have a long process of building a functional display system with them.”

DSR developed a VR distortion simulator that employs virtual objects and eye-tracking to simulate the distortion seen in a headset for a specific optics design and displays it using 3D TV technologies, allowing the team to study different optical designs and distortion correction algorithms without having to develop an actual headset.

Butterscotch

For Meta to create a VR technology that is immersive and uber-realistic, it needs to achieve a resolution that can match the human eye, and that means getting up to about 60 pixels per degree in the display.

Screens around us today, including our TVs and phones, have long surpassed the 60 pixels per degree benchmark, which means that they can replicate 20/20 or 6/6 vision, but creating this in a compact headset has been a challenge.

“VR lags behind because the immersive field of view spreads available pixels out over a larger area, thereby lowering the resolution. This limits perceived realism and the ability to present fine text, which is critical to pass the visual Turing test,” reads Meta’s release.

To achieve near retinal resolution, DSR reduced the field of view to around half that of the Quest 2, designed a new hybrid lens and deployed it to a prototype called “Butterscotch.”

Butterscotch is “nowhere near shippable,” but excels in demonstrating how much of a difference increased resolution made in providing a realistic VR experience.

Starburst

“While resolution, varifocal, and distortion all make a meaningful contribution to realism, arguably the most important dimension of all is high dynamic range or HDR,” said Zuckerberg.

HDR is the overall brightness and contrast of a display. According to Zuckerberg, the vividness of screens that we have now compared to what your eye sees in the physical world is off by an order of magnitude. The key metric for HDR is nits, which depicts how bright a display can go. Traditional TVs can go upwards of a few thousand nits, but in VR, the maximum nit level right now is about 100, and that is on the Quest 2.

“We’re going to need to get to significantly higher brightness levels than what we refer to as HDR on traditional screens today,” said Zuckerberg. “And then of course, the challenge is we need to do that in something that is battery powered and comfortable to wear.”

Starburst is a prototype HDR headset, that, although is nowhere near shipping condition, can produce a full range of brightness typically seen in indoor or nighttime environments.

The bulky prototype reaches 20,000 nits of brightness and is the first HDR VR system. “We’re using it to test and for further studies so we can get a sense of what the experience feels like,” said Zuckerberg. The aim with Starburst is to research and study how HDR would help in hyper-realistic VR experiences, and eventually, shrink it all into a compact form headset that is shippable.

Holocake 2

Holocake 2 is an experimental device, which Meta says is the thinnest and lightest VR headset it has made to date, and can run any existing PC VR title.

“In most VR headsets, the lenses are pretty thick and they have to be positioned a few inches from the display so they can properly focus and direct light directly into your eyes,” said Zuckerberg. “And this is what gives headsets that look where they’re pretty front heavy.”

To get around the thick form factor issue, Meta had to alter the headset’s lenses.

Instead of shining light through a lens, the Holocake 2 shines the light through a holograph of a lens. Further, the Holocake 2 uses polarization-based optical folding (pancake optics) to reduce the overall gap between the display panel and the holographic lens, resulting in a headset with a much more compact form factor.

“This is our first attempt at a fully functional headset that leverages holographic optics, and we believe that further miniaturization of the headset is possible,” reads Meta’s press release.

The ultimate goal is for Meta to combine the technical prowess of all the above-mentioned prototypes into one compact device that can pass the Turing test, and “Mirror Lake,” is one of several potential pathways to that goal.

Well, it’s more of a concept idea, than an actual physical prototype. “Mirror Lake is a concept design with a ski goggle-like form factor that takes the Holocake 2 architecture and then adds in nearly all of the advanced visual technologies that we’ve been incubating over the past seven years, including varifocal and eye-tracking,” said Abrash.

Everything in the headset is thin and flat. The varifocal technology deployed is flat, and so are all the holographic films used for Holocake. “t’s easy to keep adding thin, flat technologies. This means that the end product can pack more functionality into a smaller package than anything that exists today,” said Abrash.

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Mobile Syrup

Meta partnering with luxury fashion brands for new Avatars Store

Meta is launching an online Avatars Store. This marketplace enables users to purchase digital clothing and show off across Facebook, Instagram, and Messenger.

Meta CEO Mark Zuckerberg and Eva Chen, director of fashion at Instagram, sat down together to make the official announcement. The CEO believes the Avatars Store can become an outlet for users to express themselves. “Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy,” Zuckerberg says.

At first, Prada, Balenciaga, and Thom Browne are amongst the first luxury brands Meta is bringing to the Avatars Store. More are likely to come in the future. The conversation between Zuckerberg and Chen shows Meta is offering a range of outfits. These include suits, motocross outfits, logo hoodies, skirts, and more.

As part of the video, Chen debuted a full fit for Zuckerberg’s avatar featuring a cropped shirt, low-rise jeans, and a white belt. This same outfit was also shown on Chen’s avatar, demonstrating the gender-less focus of some if not all items.

If you’re getting flashbacks to the Xbox 360, I wouldn’t blame you. Much of what’s been shown of the Avatars Store harkens back to what Microsoft began offering users during the Xbox 360 era. Avatar support continues on current Xbox consoles. Microsoft partnered with many brands and studios to develop similar digital goods. I suppose what they say is true. History always repeats itself in the fashion world.

The Meta Avatars Store currently does not have a launch date. The company claims that it will be available “soon.” Pricing details on luxury pieces of clothing are still unknown as well.

Image credit: @MetaNewsRoom

Source: @evachen212

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Mobile Syrup

Facebook making changes to algorithm to challenge TikTok

It looks like Meta is looking to compete with TikTok after internal memos have leaked revealing the social media giant’s plans for a new take on the classic Facebook feed.

The Verge obtained an internal memo from the Meta executive in charge of Facebook, Tim Alison, back in April 2022 that indicated the social media platform discussed a method of luring users back to the platform’s main feed as TikTok continued to grow in popularity.

The memo emphasized three key changes to Facebook’s feed, including ‘Reels,’ a recommendations system, and the return of an all-in-one messaging system with message-based sharing.

This is part of Meta’s efforts to introduce Facebook as a “discovery engine,” as mentioned in the memo from Alison.

In the memo, Meta says that it has experienced growth thanks to new features like ‘Reels,’ ‘Watch’ and ‘In-Feed Recommendations’ (IFR).

Image Credit: Shutterstock

Source: The Verge

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Mobile Syrup

Instagram will ‘nudge’ teens to view different topics on the app

Facebook-owned Instagram will roll out a new feature that “nudges” teens away from content if they look at it for too long in Canada and other regions.

Instagram first introduced the nudge feature last year, but in a new announcement, Instagram said it would expand the capability to Canada, the U.S., the U.K., Ireland, Australia, and New Zealand.

When teens spend too long looking at posts with a particular theme on Instagram’s ‘Explore’ page, the app will display a prompt to encourage teens to look at different stuff. In an example shared by the company (below), the prompt shows a grid of photos representing other topics. Users can select an item from the grid to view related posts.

Instagram cited an external study that said 58.2 percent of respondents felt “nudges made their social media experience better by helping them become more mindful of their time on-platform.” Moreover, Instagram says its own test of the feature showed a similar trend — in a one-week period, one in five users switched topics after receiving a nudge.

Instagram’s ‘nudge’ feature | Source: Meta

The Verge notes that nudges appear regardless if the topic people scroll through is harmful or not. However, an Instagram spokesperson told the publication that recommended topics exclude “content that may be associated with appearance comparison.”

While the feature sounds like it may be beneficial, it won’t do much to help people reduce their time using Instagram. Instead, the company offers a ‘Take a Break‘ feature that encourages users to close the app if they’ve been using it for a while. Instagram detailed a new change to this that would remind users to turn on Take a Break and will make it work better with the company’s TikTok-clone, Reels.

However, Instagram says “reminders will feature Reels developed by young creators like @foodwithsoy, @abraxaxs and @mayasideas who share their own tips for taking a break and why it’s a good idea to get off social media for a bit.” So, it sounds like Instagram plans to use Reels to tell teens to stop using Reels so much. Cool.

Finally, Instagram will adjust its parental controls feature and allow parents to invite teens to initiate supervision tools. Previously, only teens could send these invitations. Parental supervision features now include the ability to set specific times during the day or week to limit teens’ use of Instagram. Additionally, parents can see more information when teens report an account or post, such as who was reported and the type of report.

You can learn more about these changes here.

Source: Meta (Facebook) Via: The Verge

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Mobile Syrup

Instagram unveils pin post feature for profiles

Instagram has finally announced a new pin feature to improve your profile and share your favourite posts after testing it in April.

The new feature was announced on June 7th, giving users a chance to pin up to three photos or Reels to the top of their profile.  Simply select the photo or Reel you want and pin it onto your profile.

Users already had the ability to pin Stories to their profiles and pin comments on a post.

Posts also no longer have to be pinned to your Story in order to be pinned as posts to your profile.

Image credit: Instagram

Source: Instagram

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Mobile Syrup

NFTs arrive on Instagram this week, Facebook to follow soon

After multiple reports about Instagram integrating NFTs from earlier this year, the feature is finally rolling out, as confirmed by Meta CEO Mark Zuckerberg.

“We’re starting to test digital collectibles on Instagram so that creators and collectors can display their NFTs,” said Zuckerberg. “We’re going to bring similar functionality to Facebook soon, too, and then maybe to other apps in our family.”

While the experiment is starting on Instagram, it like won’t be long before Facebook, its Messenger and WhatsApp incorporate digital collectibles as well. Zuckerberg also commented that Meta is working on Augmented Reality (AR) NFTs that would render as 3D digital art which users would be able to display on Instagram Stories through its Spark AR software.

Instagram CEO Adam Mosseri confirmed that the feature will be available to a “handful of U.S. creators and collectors” this week, and that there will be no additional fees associated with posting or sharing NFTs. Chains that Instagram will support initially include Ethereum and Polygon, with support for Solana and Flow to come at a later date.

The new feature will allow Instagram users to show off the NFTs they’ve created or purchased on their feed, stories and messaging. “We do think one of the unique opportunities we have is to make Web3 technologies accessible to a much broader range of people,” said Mosseri. “And NFTs specifically we think will be interesting not only to creators who create NFT art, but also people who want to collect it.”

While Zuckerberg has said in the past that users would be able to mint, buy and sell NFTs on Instagram, it doesn’t seem like that functionality is coming yet.

Image credit: @MetaNewsroom

Source: @MetaNewsroom

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Mark Zuckerberg reveals neural interface wristband that will control future smart glasses

Meta could be developing a new control method for smart glasses.

Mark Zuckerberg, the tech giant’s CEO, has revealed that his company is working on a new pair of smart glasses (not related to the Meta Quest) with eyewear company Essilor Luxottica that works in tandem with a neural interface wristband, as seen in the post below:

In the post, Essilor Luxottica’s chairman Leonardo Del Vecchio can be seen sporting a wristband that would reportedly allow you to control other devices, including the smart glasses the two companies are developing.

“Here Leonardo is using a prototype of our neural interface EMG wristband that will eventually let you control your glasses and other devices,” reads Zuckerberg’s post.

This is not the first time we’ve heard about the wristband prototype. Back in March 2021, Facebook revealed in a blog post that users who wear the band will be able to interact with the virtual world with finger gestures and movements. Facebook, at the time, referred to these gestures as ‘clicks.’

No other information about the prototype was shared, though we do know that Meta aims to release a total of four VR (Virtual Reality) headsets by 2024, with the first one of them reportedly releasing as soon as September of this year. Read more about it below:

Image credit: Tech at Meta

Source: Mark Zuckerberg Via: Reuters