Although the company acknowledged there was an initial ‘cancel reaction’ in Canada and the other markets which have already received paid sharing, that churn was quickly offset. “For example, in Canada, which we believe is a reliable predictor for the U.S., our paid membership base is now larger than prior to the launch of paid sharing and revenue growth has accelerated and is now growing faster than in the U.S.,” wrote Netflix in its Q1 2023 earnings letter.
Overall, the company says it’s “pleased with the results” of paid sharing in Canada, New Zealand, Spain and Portugal,” which it says are “strengthening our confidence that we have the right approach.” As part of these efforts, the company says it will expand paid sharing to the U.S. by the end of June.
As of February, Netflix requires all Canadian users to set a primary streaming location so the company can recognize those who are sharing the account elsewhere. The company is charging $7.99 to those who want to add an extra member who can share their account. It’s worth noting, however, that it’s not clear to what extent, if any, Netflix has been enforcing these rules so far. Last month, a MobileSyrup survey found that the majority of respondents have still been able to share accounts without penalty.
If you’re in Canada, has Netflix blocked you from sharing an account yet? Let us know in the comments.
In related news, Netflix posted 1.75 million new streaming subscribers in Q1 2023, which was below analyst estimates of 2.06 million. Overall, the company reported earnings of $1.31 billion USD (about $1.75 billion CAD), which was down from the $1.6 billion USD (roughly $2.14 billion CAD) it brought in this time last year.
Every week, MobileSyrup outlines some of the most notable movies and TV shows that recently hit Canadian streaming platforms.
Our ‘Streaming in Canada’ column typically focuses on new content from Amazon Prime Video, Crave and Netflix, but other services like Apple TV+ and Disney+ are mentioned when relevant. Premium video-on-demand (PVOD) platforms are also fair game as movies continue to come to digital early.
Finally, we’ll highlight shows or movies that are made by Canadian companies, involve notable Canadian cast or crew and/or are filmed in Canada.
Amazon Prime Video
The Marvelous Mrs. Maisel (Season 5) [Amazon Original]
Amazon Prime Video Canada premiere date: April 14th, 2023 (first three episodes, new episodes every Friday) Genre: Comedy-drama Runtime: Nine episodes (around one hour each)
With a new job, Midge finds herself closer than ever to the success she’s dreamed of, only to discover it’s farther than she thought.
The Marvelous Mrs. Maisel was created by Amy Sherman-Palladino (Gilmore Girls) and stars Rachel Brosnahan (House of Cards), Alex Borstein (Family Guy), Michael Zegen (Rescue Me) and Tony Shalhoub (Monk).
Original theatrical release date: September 16th, 2022
Amazon Prime Video Canada premiere date: April 14th, 2023 Genre: Slasher Runtime: 1 hour, 42 minutes
A sheltered young woman’s aspirations to become a movie star lead her to commit violent acts.
An origin story for the villainous elderly woman from last year’s X, Pearl was co-written and directed by Ti West (X) and features Mia Goth reprising her role as the titular character while also co-writing the movie. It’s worth noting that a third film from West and Goth, MaXXXine, is currently in development.
An Amazon Prime Video subscription is included at no additional cost with an Amazon Prime membership, which is priced at $99/year.
The full list of movies and shows hitting Amazon Prime Video Canada this month can be found here.
Apple TV+
The Last Thing He Told Me [Apple Original]
Apple TV+ Canada premiere date: April 14th, 2023 (first two episodes, new episodes every Friday) Genre: Thriller Runtime: Seven episodes (around 45 minutes each)
A woman becomes closer to her stepdaughter as she searches for her husband after his mysterious disappearance.
Based on Laura Dave’s novel of the same name, The Last Thing He Told Me was created by Dave and Josh Singer (Spotlight) and stars Jennifer Garner (Alias), Angourie Rice (Mare of Easttown), Nikolaj Coster-Waldau (Game of Thrones) and Aisha Tyler (Archer).
Crave premiere date: April 16th, 2023 at 10pm ET (first two episodes, new episodes every Sunday at 10pm ET) Genre: Comedy-drama Runtime: Eight episodes (around 30 minutes each)
In the final season of the hit HBO series, Barry’s arrest leads Cousineau to be hailed as a hero but soon brings about shocking consequences.
Barry was created by Bill Hader (Saturday Night Live) and Alec Berg (Silicon Valley) and stars Hader, Stephen Root (King of the Hill), Vancouver’s Sarah Goldberg (The Report), Henry Winkler (Happy Days) and Anthony Carrigan (Gotham).
Crave premiere date: April 14th, 2023 (first episode, new episodes every Friday) Genre: Sketch comedy Runtime: Six episodes (around 30 minutes each)
Robin Thede, Gabrielle Dennis and Skye Townsend return for more sketches alongside guests like Sam Richardson (The Afterparty), Kyla Pratt (The Proud Family), Colman Domingo (Euphoria) and Yvette Nicole Brown (Community).
A standard Crave subscription is priced at $19.99/month, with Starz costing an additional $5.99/month. A mobile-only subscription is also available for $9.99/month.
The full list of movies and shows hitting Crave this month can be found here.
Netflix
American Manhunt: The Boston Marathon Bombing [Netflix Original]
Netflix Canada premiere date: April 12th, 2023 Genre: Documentary Runtime: Three episodes (53 to 63 minutes each)
To commemorate the 10th anniversary of the Boston Marathon bombing, this documentary offers new archive footage, chilling reenactments and exclusive interviews to shed new light on the horrific incident.
Stream American Manhunt: The Boston Marathon Bombing here.
Obsession [Netflix Original]
Netflix Canada premiere date: April 13th, 2023 Genre: Erotic thriller Runtime: Four episodes (33 to 43 minutes each)
A respected surgeon has an erotic infatuation with his son’s fiancée, threatening to upend everyone’s life in the process.
Based on Josephine Hart’s Damage novel, Obsession stars Richard Armitage (The Hobbit trilogy), Charlie Murphy (Peaky Blinders), Indira Varma (Game of Thrones) and Rish Shah (Ms. Marvel).
The full list of movies and shows hitting Netflix Canada this month can be found here.
Paramount+
Waco: The Aftermath [Paramount+ Original]
Paramount+ Canada premiere date: April 14th, 2023 Genre: Crime drama Runtime: Five episodes (around one hour each)
This series explores the aftermath of the disastrous 1993 FBI standoff in Waco, Texas that galvanized American militia movements.
The series is a sequel to 2018’s Waco from the same creators, John Erick Dowdle and Drew Dowdle, and stars Michael Shannon (Nocturnal Animals), John Leguizamo (When They See Us), Giovanni Ribisi (Sneaky Pete), David Costabile (Breaking Bad) and J. Smith-Cameron (Succession).
What was once viewed as an all-in-one alternative to cable has become an oversaturated space in which pretty much every big entertainment company has its own platform and associated exclusive content. That space only gets messier when you consider FAST (free, ad-supported streaming TV) channels like Pluto TV and frequent confusion over where to stream titles in Canada that are produced exclusively for U.S.-only services like Peacock.
Given that, we’re thinking about favourite streaming services. After all, there’s likely one that you gravitate toward the most, be it Disney+ for the original Marvel and Star Wars content, Crave for HBO titles like The Last of Us and Successionor even Amazon’s Prime Video simply because it’s included with Prime.
Admittedly, we’ve asked this twice in the past — once in 2019 (before the launches of Disney+ and Apple TV+) and later in April 2022. But even in the year since our last poll, we’ve seen a lot of streaming developments, particularly when it comes to Netflix, whose recent show cancellation spree and password-sharing crackdown have been met with significant pushback.
With all of that said, what’s your favourite streaming service? Let us know in the poll below.
The Duffer Brothers have announced a new, untitled animated series tied to Stranger Things that’s set to premiere on Netflix sometime in the future.
“We’ve always dreamed of an animated Stranger Things in the vein of the Saturday morning cartoons that we grew up loving, and to see this dream realized has been absolutely thrilling,” said The Duffer Brothers in a statement.
A ‘STRANGER THINGS’ animated series is officially in the works.
Stranger Things was first released in July of 2016 and has since spawned a cult-like following, making it one of the most popular shows in Netflix history. The fourth season of the show is still the most-watched Netflix English-based language series in its first 28 days on the platform, with 1.35 billion hours viewed.
The Duffer Brothers will be executive producers on the new project with their Upside Down Pictures production banner. They will be working alongside Shawn Levy and Dan Cohen via 21 Laps and Eric Robles via Flying Bark Productions, a collaboration that brings some exciting prospects to the upcoming animated series.
“We couldn’t be more blown away by what Eric Robles and his team have come up with,” The Duffer Brothers said. “The scripts and artwork are incredible, and we can’t wait to share more with you!”
With filming for Stranger Things Season 5 set to take play in the summer of 2023, it’s unclear when the animated series will release. Until then, fans of the series have more than enough to look forward to.
Every week, MobileSyrup outlines some of the most notable movies and TV shows that recently hit Canadian streaming platforms.
Our ‘Streaming in Canada’ column typically focuses on new content from Amazon Prime Video, Crave and Netflix, but other services like Apple TV+ and Disney+ are mentioned when relevant. Premium video-on-demand (PVOD) platforms are also fair game as movies continue to come to digital early.
Finally, we’ll highlight shows or movies that are made by Canadian companies, involve notable Canadian cast or crew and/or are filmed in Canada.
Amazon Prime Video
Operation Fortune: Ruse de Guerre [Amazon Exclusive]
Original U.S. theatrical release date: March 3rd, 2023
Amazon Prime Video Canada premiere date: April 7th, 2023 Genre: Spy action-comedy Runtime: 1 hour, 54 minutes
The latest film from Guy Ritchie (Snatch) has actually skipped Canadian theatres entirely to come straight to Prime Video here.
In Operation Fortune: Ruse de Guerre, a spy (The Fast & Furious‘ Jason Statham) must reluctantly team up with a group of top operatives to retrieve a deadly new weapons technology before an arms dealer can sell it to the highest bidder. The film co-stars Aubrey Plaza (The White Lotus), Josh Hartnett (Penny Dreadful), Cary Elwes (The Princess Bride) and Hugh Grant (Paddington 2).
An Amazon Prime Video subscription is included at no additional cost with an Amazon Prime membership, which is priced at $99/year.
The full list of movies and shows hitting Amazon Prime Video Canada this month can be found here.
Apple TV+
Schmigadoon (Season 2) [Apple Original]
Apple TV+ Canada premiere date: April 5th, 2023 (first two episodes, new episodes every Wednesday) Genre: Musical comedy Runtime: Six episodes (around 30 minutes each)
After finding true love in the town of Schmigadoon, Josh and Melissa head to Schmicago, the reimagined world of ’60s and ’70s musicals
Schmigadoon! was created by Cinco Paul and Ken Daurio (Despicable Me) and stars Keegan-Michael Key (Key & Peele), Cecily Strong (Saturday Night Live), Dove Cameron (Descendants), Ariana DeBose (West Side Story) and Hamilton, Ontario’s Martin Short (Only Murders in the Building).
It’s worth noting that the series was filmed in Vancouver.
Crave premiere date: April 7th, 2023 Genre: Reality competition Runtime: 11-12 episodes per show (around one hour each)
More than 20 contestants are tasked with completing a series of challenges to build up a prize fund, while an unknown small group of “Traitors” seeks to take them out.
The U.S. version is hosted by Alan Cumming (The GoodWife), the U.K. version is hosted by Claudia Winkleman (Strictly Come Dancing) and the Australian version is hosted by Rodger Corser (Glitch).
A standard Crave subscription is priced at $19.99/month, with Starz costing an additional $5.99/month. A mobile-only subscription is also available for $9.99/month.
The full list of movies and shows hitting Crave this month can be found here.
Disney+
The Crossover [Disney+ Original]
Disney+ Canada premiere date: April 5th, 2023 Genre: Sports drama Runtime: Eight episodes (26-36 minutes each)
Basketball prodigy brothers Josh and JB navigate their lives entering adulthood.
Based on Kwame Alexander’s 2014 novel of the same name, The Crossover stars Jalyn Hall (Till), Amir O’Neil (Marlon) and Derek Luke (13 Reasons Why).
After 1993’s abysmal live-action Super Mario Bros., it almost seemed as though Nintendo would never again allow its mascot to hit the big screen. It wasn’t until January 2018 that Nintendo confirmed it would indeed try again with a Mario movie, but this time, it’d be through an animated movie produced by Despicable Me studio Illumination.
Fast forward over five years and The Super Mario Bros. Movie is finally here. While critical reception has been pretty mixed, fan response has been overwhelmingly positive. Regardless of how you feel about the movie’s quality, though, it’s certainly noteworthy that gaming’s biggest icon finally has his own authentic movie, especially since video game adaptations have historically not been stellar.
With that in mind, we wanted to celebrate some of the other decent movie and TV adaptations of games that have come out. So, here’s where you can stream a bunch of them in Canada.
Arcane
French animation studio Fortiche (Rabbids Invasion) delivered one of the most acclaimed gaming adaptations of all time in this steampunk action-adventure series based on Riot’s massively popular League of Legends.
The series, which follows two sisters on rival sides of a magic-fuelled war, won immense praise for being a high-quality production that appeals to both LoL fans and newcomers alike.
Konami may not have done much with its acclaimed gothic horror series in recent years, but Powerhouse Animation Studios’ Castlevania series sure is excellent.
It follows Trevor Belmont, Alucard and Sypha Belnades as they face off against Dracula and his minions.
One of the most popular indie games in recent years was Cuphead, a gorgeous run-and-gun platformer from Canada’s own Studio MDHR, so an animated series based on that certainly made a lot of sense.
It also helps that the series, which follows the misadventures of brothers Cuphead and Mugman, faithfully captures the charm and style of the game.
While Cyberpunk 2077 had a rough launch, Studio Trigger (Kill la Kill) gave us an anime prequel that, like Arcane, works brilliantly on its own, telling a compelling story about a reckless young mercenary in Night City.
While many of the best gaming adaptations are animated, HBO’s Alberta-shot The Last of Us proved that teaming up one of the key creators (original writer and co-director Neil Druckmann) with an experienced screenwriter (Chernobyl‘s Craig Mazin) makes all the difference.
In doing so, it also showed that Joel (Pedro Pascal) and Ellie (Bella Ramsey)’s story of survival and connection in a post-apocalyptic world was universal, helping to demonstrate to non-gamers why The Last of Us is one of the most celebrated games of all time.
Paul W. S. Anderson might have a bad rap among gamers for his Resident Evil movies, but Mortal Kombat fans actually do like his eponymous 1995 adaptation of the iconic visceral fighting game series.
Taking cues from the original 1992 game, the film follows a group of heroes who take part in a tournament to protect Earth from malevolent forces.
Stream Mortal Kombat on Crave. It’s worth noting that the 2021 reboot — which does have its own defenders — is on Netflix.
Pokémon: Detective Pikachu
Live-action, photorealistic Pokémon initially sounded offputting, but Pokémon: Detective Pikachu ended up winning people over through its charm, led by the ever-likable Vancouverite, Ryan Reynolds.
A sequel is also in development, so hopefully, we’ll see more of Detective Pikachu, Trainer Tim and friends before long.
Unfortunately, Detective Pikachu isn’t on any subscription streaming service at the moment, so you’ll have to rent or buy the movie on platforms like iTunes and Google Play, starting at $4.99.
Silent Hill
This adaptation of Konami’s beloved horror franchise was initially panned upon release, but retrospective reviews have generally been much more positive.
The spooky Hamilton, Ontario-shot movie follows a woman as she looks for her adopted daughter in a mysterious town occupied by a cult.
What was once the internet’s punching bag due to a hideous Sonic design ended up being a surprisingly fun and even touching movie about a lonely hedgehog (Ben Schwartz) finding a human family and saving the world from the evil Dr. Robotnik (Canada’s own Jim Carrey).
The sequel meaningfully expanded on that with the addition of two fan-favourite characters, Knuckles (Idris Elba) and Tails (Colleen O’Shaughnessy reprising her role from Sega’s games), paving the way for a third movie and Knuckles spin-off.
This isn’t actually a game adaptation, but it’s still worth mentioning since it’s based on the true story of Henk Rogers, a developer and entrepreneur who teamed up with Tetris creator Alexey Pajitnov to bring his block-stacking game to the masses.
The movie stars Taron Egerton (Rocketman) as Rogers and has garnered buzz for its surprising thriller vibe.
What are your favourite game adaptations? Let us know in the comments.
Oh, and in case you’re wondering — SuperMario Bros. isn’t actually streaming anywhere, and you can’t even rent or buy it on iTunes or Google Play. Sorry, Bob Hoskins and John Leguizamo.
Netflix has ordered Tall Pines, a new thriller series from Toronto’s Mae Martin.
On top of starring in the series, Martin will serve as creator, co-showrunner (with Servant‘s Ryan Scott) and executive producer. Toronto-based Sphere Media (Sort Of) is co-producing the series.
Per Netflix, the series is “set in a bucolic but sinister town that explores the insidious underbelly of the troubled teen industry and the eternal struggle between one generation and the next.”
Martin is the co-creator and star of the acclaimed British series Feel Good, a semi-autobiographical story about a Canadian comedian who goes to the U.K. and falls in love with another woman. The series streams internationally on Netflix, including in Canada. Martin also appeared in several episodes of HBO’s The Flight Attendant and was a featured comedian in Amazon’s LOL: Last One Laughing Canada.
A release date and other casting information for Tall Pines have not yet been revealed.
Every week, MobileSyrup outlines some of the most notable movies and TV shows that recently hit Canadian streaming platforms.
Our ‘Streaming in Canada’ column typically focuses on new content from Amazon Prime Video, Crave and Netflix, but other services like Apple TV+ and Disney+ are mentioned when relevant. Premium video-on-demand (PVOD) platforms are also fair game as movies continue to come to digital early.
Finally, we’ll highlight shows or movies that are made by Canadian companies, involve notable Canadian cast or crew and/or are filmed in Canada.
Amazon Prime Video
The Power [Amazon Original]
Amazon Prime Video Canada premiere date: March 31st, 2023 (first three episodes, new episodes every Friday) Genre: Sci-fi drama Runtime: Nine episodes (around one hour each)
After teenage girls develop the power to electrocute people at will, the global power balance is completely reversed.
Based on Naomi Alderman’s novel of the same name, The Power was created by Alderman, Raelle Tucker (True Blood) and Sarah Quintrell (Doctors) and stars Toni Collette (Hereditary), Auli’i Cravalho (Moana) and John Leguizamo (When They See Us).
An Amazon Prime Video subscription is included at no additional cost with an Amazon Prime membership, which is priced at $99/year.
The full list of movies and shows that hit Amazon Prime Video Canada in March can be found here. A roundup of April’s new content is available here.
Apple TV+
The Big Door Prize [Apple Original]
Apple TV+ Canada premiere date: March 29th, 2023 (first three episodes, new episodes every Wednesday) Genre: Comedy Runtime: Ten episodes (29 to 35 minutes each)
A machine mysteriously appears in a grocery store in a small town, giving residents the ability to see their futures.
Based on M.O. Walsh’s novel of the same name, The Big Door Prize was created by Markham, Ontario’s David West Read (Schitt’s Creek) and stars Chris O’Dowd (Girls), Gabrielle Dennis (Marvel’s Luke Cage), Damon Gupton (Whiplash) and Josh Segarra (Orange is the New Black).
Apple TV+ Canada premiere date: March 31st, 2023 Genre: Biographical thriller Runtime: Nine episodes (around one hour each)
Based on true events, this movie follows game developer and entrepreneur Henk Rogers as he travels to the Soviet Union to work with Tetris creator Alexey Pajitnov to bring the beloved game to the rest of the world.
Tetris was directed by Jon S. Baird (Filth) and stars Taron Egerton (Rocketman), Toby Jones (The Girl), Nikita Yefremov (London Grad) and Roger Allam (V For Vendetta). It’s also worth noting that Halifax’s Noah Pink (Genius) wrote the screenplay.
This series was the ultimate goal when I began #EvolvingVegan 5 years ago. #Vegan is no longer a passing fad, & we’re on a journey to prove it! PREMIERING MARCH 30th, 2023 at 8PM EST!! https://t.co/GivXoGC949
Crave premiere date: March 30th, 2023 (first episode, new episodes every Thursday) Genre: Documentary Runtime: Six episodes (around 42 minutes each)
Toronto’s Mena Massoud (Aladdin) hosts this travel series spotlighting different restaurants in North America that offer plant-based meals.
EvolvingVegan is based on his online project of the same name and features appearances from Toronto’s Lilly Singh (A Little Late with Lilly Singh) and Regina’s Tesher (“Jalebi Baby”).
Original theatrical release date: June 10th, 2022
Crave premiere date: April 1st, 2023 Genre: Sci-fi action Runtime: 2 hours, 26 minutes
With the human world overrun by dinosaurs, Owen and Claire must embark on a rescue mission while Alan, Ellie and Ian work to expose a Biosyn conspiracy.
Jurassic World Dominion was directed by Colin Trevorrow (Jurassic World) and stars Chris Pratt (Guardians of the Galaxy) and Bryce Dallas Howard (The Help), while Jeff Goldblum, Sam Neill and Laura Dern reprise their original Jurassic Park roles of Ian, Alan and Ellie, respectively.
A standard Crave subscription is priced at $19.99/month, with Starz costing an additional $5.99/month. A mobile-only subscription is also available for $9.99/month.
The full list of movies and shows that hit Crave in March can be found here. A roundup of April’s new content is available here.
Disney+ Canada premiere date: March 31st, 2023 Genre: Family, medical, comedy-drama Runtime: 10 episodes (34 to 39 minutes each)
In between mounting pressures as a teenage doctor, Lahela finds herself caught in a love triangle.
Based on the Neil Patrick Harris-led ’90s series Doogie Howser, M.D., Doogie Kamealoha, M.D. was created by Kourtney Kang (Fresh Off the Boat) and stars Peyton Elizabeth Lee (Andi Mack), Emma Meisel (The Kids Are Alright), Matthew Sato (Hawaii Five-O), Kathleen Rose Perkins (Episodes) and Jason Scott Lee (Dragon: The Bruce Lee Story).
With their own detective agency, Nick and Audrey must track down their billionaire pal after he’s kidnapped from his wedding.
Murder Mystery 2 was directed by Jeremy Garelick (The Wedding Ringer) and stars Adam Sandler (Happy Gilmore), Jennifer Aniston (Friends), Mark Strong (Kingsman series) and Mélanie Laurent (Inglorious Basterds).
The full list of movies and shows that hit Netflix Canada in March can be found here. A roundup of April’s new content is available here.
What are you planning on watching this week? Let us know in the comments.
For more suggestions, check out last week’s Streaming in Canada column. As well, those who have cancelled Netflix due to the company’s recent password-sharing crackdown can check out this resource for a breakdown of other streaming platforms to check out.
Netflix has made headlines recently due to getting rid of its password sharing. Now, the company also wants to make less original content. According to Bloomberg, the streaming giant wants to restructure its movie division and move from releasing movies weekly to releasing fewer overall.
The report indicates that Netflix will combine its small project team, which has a budget of $30 million or less, and its mid-budget films team, which has a $30 to $80 million budget. This restructuring will result in a “handful” of layoffs. The specific number of layoffs wasn’t mentioned. Still, layoffs will include two notable execs, Lisa Nishimura, who has overseen documentaries like Tiger King and other small films, and the VP for film, Ian Birke.
It’s unclear if Netflix’s big budget division has been affected by its restructuring. Reportedly, Netflix film chief Scott Stuber reduced the number of movies the company is releasing in 2023 so that the company can make better quality movies.
Last year the company cut 300 jobs but also stated that it’s adding 1,500 jobs by the end of 2023. Strangely, the company will be cutting more again, though.
Netflix launched its new cheaper ‘Basic with Ads’ subscription tier back in November 2022 and the streamer is finally bringing it to the tvOS app.
TechCrunchspotted a post from Redditor u/websgeisti, who noted that Basic with Ads was now working on their Apple TV. Specifically, it started working following an update to version 2.3.0 of the Netflix tvOS app. Moreover, Netflix confirmed to TechCrunch that the tvOS app now supports Basic with Ads.
Before the update, subscribers on the Basic with Ads tier would be asked to try a different device or upgrade their subscription when trying to use the service on Apple TV.
While it’s good to see Basic with Ads available on Apple TV, there are still platforms that don’t have support. Notably, some of Google’s Chromecast devices, as well as the Netflix app on PS3 and Windows.
Netflix had a rocky few months. After launching the ad tier, the company beat new subscriber expectations in its Q4 2022 report, though it’s not clear how much the Basic with Ads tier impacted that. The company went on to launch new paid password-sharing rules in Canada, sparking backlash and calls from Canadians to cancel.
However, 46 percent of respondents to a MobileSyrup survey about the new rules said they were still sharing passwords. Seven percent reported they had been kicked off someone else’s account and 43 percent said they switched to another service.
Earlier this month, Netflix started emailing former customers trying to lure them back. Instead of offering a deal or discount, though, the streamer tried to use nostalgia and its new Basic with Ads plan.