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Hertz orders 65,000 Polestar 2 EVs for its rental fleet

Hertz is purchasing a whopping 65,000 electric vehicles (EV) from Swedish-based automotive company Polestar. The deal struck between the two companies will cover the next five years as Hertz increases its supply of rentable vehicles.

Hertz’s deal with Polestar focuses mainly on the Polestar 2 hatchback sedan. However, Hertz and Polestar agree that it may expand to include other models down the road. The deal sees vehicles available to rent in Europe first. North America and Australia will follow shortly after later this year.

In addition, Hertz has noted that Polestar vehicles will be available for ride-share drivers as well.

This global partnership is one facet of Hertz’s overall plan to beef up its rental vehicle selection. More recently in October 2021, Hertz partnered with Tesla to purchase 100,000 EVs from the company.

The Polestar 2 is one of the available EV models the company provides on the market. Hertz’s deal covers “up to” 65,000 vehicles. However, the rental company can choose to purchase less over the next five years.

In 2021, Polestar sole 29,000 vehicles. That number alone is a drastic increase from what was sold in 2020. Though, the company aims to sell more than double that number by the end of 2022. Hertz may be a major player in that goal being reached.

As of the time of writing, Hertz has not announced pricing details or the availability of the rentals. However, given the structure already established by the Tesla Model 3 rentals, we can assume there will be premium rental rates associated.

Hertz is increasing its investment in EVs by solidifying its deal with Polestar and previously Tesla. This will likely increase and develop as time goes on and the scaling of its rental supply increases.

Via: Engadget

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Mobile Syrup

Polestar 2 Super Bowl ad pokes fun at Tesla

Polestar has been advertising a lot lately, and the brand made sure to capitalize on the Super Bowl.

The new(ish) Swedish automaker’s big game ad is pretty subtle, with no voiceover or celebrity endorsements. Instead, the company uses the tagline ‘No’ with some inspirational and funny sentences built with ‘No’ as the root word.

For instance, as a dig at Elon Musk, the ad says “No conquering Mars,” and the company takes a shot at Volkswagen with a “No dieselgate” tag. You can watch the full TV spot below.

My favourite line is the opening shot that says “No epic voiceovers” while still using the same music and gravitas that a car commercial with an epic voiceover would use. I have no idea if this is the company making a joke about itself or not, but I think it might just be a case of the scriptwriters and the people behind the soundtrack being on different pages.

The “No Blah Blah Blah” line is pretty funny too, and there is no denying that the reveal of the car using the lighting effects and music is intriguing to watch.

Overall, I’m a fan of the brand, and I enjoyed my time testing out the Polestar 2 when I went hands-on with it.

Source: Engadget