Suits broke records in 2023 and became the most streamed TV show, beating out a true phenomenon, namely The Office.
Suits, which first aired from 2011 to 2019 on USA Network, overtook previous record-holder The Office, which reached 57.1 billion streaming minutes in 2020.
The legal series starring, among others, a certain Meghan Markle, in fact recorded no less than 57.7 billion minutes of streaming in 2023!
#Suits racked up 57.7 billion total minutes watched in 2023, putting it just ahead of the 57.1 billion minutes of viewership accumulated by #TheOffice in 2020. https://t.co/CjsAlMYuoc
— Variety (@Variety) January 29, 2024
The success of the series can be explained by the massive growth it experienced following its first broadcast on Netflix in July.
In fact, Netflix reported in January 2023 that licensed content now accounted for 45% of its audience, a testament to the enduring appeal of franchises like Suits.
The Suits effect, as some are calling it, is a phenomenon that not only sparks debate about evolving content strategy tactics, but also sets the bar high for measuring the impact of licensed shows in the highly competitive streaming market.
The firm is family, thankful for them today and everyday ❤️ pic.twitter.com/qUs8ky17gD
— Suits (@SuitsPeacock) November 23, 2023
This dominance may indicate that the appetite for familiar, binge-worthy content is stronger than ever in the digital age.
Let’s bet, however, that this news will annoy the most loyal fans of The Office!
