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Elon Musk reveals that owning Twitter has been ‘quite painful’

In a recent live interview with the BBC, Elon Musk said that running Twitter has been both “quite painful” and “a rollercoaster.”

What’s Musk going to do about it? Well, with the tech billionaire’s eccentric personality, no one can know for sure. However, he goes on to say that if the right person came along, he’d be open to selling the company.

Musk bought Twitter for $44 billion USD (roughly $59 billion CAD) back in October of last year. Since then, he’s been no stranger to offering ‘creative’ approaches to running the company, including covering up the ‘w’ on the Twitter headquarters building to have it read ‘Titter’ instead.

The interview with BBC covered a variety of topics, including the company’s mass lay-offs, the CEO’s work habits and the spread of misinformation on the platform.

Musk said the “pain level has been extremely high, this hasn’t been some kind of party,” when asked if he had any regrets about acquiring the company.

Despite being open to selling just months after initially completing the takeover, Musk stands by his decision, saying that buying the company was the right thing to do.

Mr. Musk goes on to say that although it was the right decision, it’s come with its fair share of challenges. “I sometimes sleep in the office”, he said, admitting he crashes on a couch in a library “that nobody goes to.”

Apart from the workload, Musk also touched on his controversial tweets, saying that he’s shot himself in the foot multiple times and that he thinks he should stop tweeting after 3am.

The multi-billionaire found himself in more hot water recently when a label was added to the BBC’s main Twitter account describing it as ‘government-funded media,’ something that Musk says the corporation is “generally not thrilled with.”

In the same vein, Canadian MP Pierre Poilievre has officially called for Twitter to label CBC as government-funded media, to “protect Canadians against disinformation and manipulation by state media.” In the tweet, Poilievre attached a signed letter to Twitter asking for the change.

In an effort to be accurate, Musk has said Twitter is changing the label to state ‘publically funded.’

Musk goes on to address several other concerns during the over the hour-long interview, but the key takeaway is that he seems to have realized that he’s bitten off more than he can chew with his role as Twitter CEO.

Source: BBC

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Mobile Syrup

Elon Musk continues ‘Titter’ gag by painting over ‘W’ on headquarters sign

On April 6th, the Twitter headquarters sign was partially covered by a white tarp, courtesy of CEO Elon Musk, who has now confirmed that the move was his responsibility.

Why would the tech billionaire cover up his own company’s branding on purpose, you might ask? Well, let’s just say that there was a reason the sign was only partially covered. That’s right, the Twitter sign in San Francisco now reads “Titter” instead.

Although some Musk fans can still be found chuckling helplessly online over the CEO’s playground humour, Twitter’s landlord did not take kindly to the gag. Musk stated that the company was informed that they are legally required to keep the name “Twitter” on the sign.

Musk’s solution was probably exactly what you would have expected, given his already-established childlike banter.

“Our landlord at SF HQ says we’re legally required to keep sign as Twitter & cannot remove “w”, so we painted it background color. Problem solved!” Musk said in a tweet.

Naturally, the CEO followed up with a punchline that would have even the sternest eight-year-old snickering with glee.

“They tried to muffle our titter 🤭” the social media head tweeted.

This move follows other jokes from Musk involving similar subject matter. Back in October 2021, he tweeted that he planned on starting a new university called the “Texas Institute of Technology & Science,” or “TITS” for short.

Very clever, Elon.

Musk also polled his 134 million followers on the platform last year on whether or not to change the company’s name to “Titter.”

Regardless of whether these “changes” are here to stay or just another one of Musk’s temporary wisecracks is yet to be seen. As for now though, don’t be alarmed if images of a massive “Titter” sign begin to circulate on your social media.

Source: @ElonMusk Via: Gizmodo

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Mobile Syrup

Substack founders respond to Twitter’s restrictions on tweets with links to competing platform

Late this week, Twitter users began noticing a sudden restriction in promoting Substack and linking to the service. It appears as though Twitter unauthorizes users to like, reply, and retweet tweets featuring links of the competing platform. Substack founders Chris Best, Hamish McKenzie, and Jairaj Sethi have issued a statement.

In response to Twitter’s sudden restrictions, the founders state, “We’re disappointed that Twitter has chosen to restrict writers’ ability to share their work.” 

Shared with The Verge, the statement continues to read, “Writers deserve the freedom to share links to Substack or anywhere else. This abrupt change is a reminder of why writers deserve a model that puts them in charge, that rewards great work with money, and that protects the free press and free speech. Their livelihoods should not be tied to platforms where they don’t own their relationship with their audience, and where the rules can change on a whim.”

This ordeal began when Substack announced “Notes” a Twitter-like feature to be used on the platform. Notes enables users to write and publish small posts and include “quotes, comments, images, and links.” Truth be told, the new Substack feature looks very reminiscent of Twitter’s UI. There are similar icons representing likes, replies, and reshares (Substack’s equivalent of a retweet). Plus, the main page offers users a ‘Home’ and ‘Subscribed’ feeds to switch between.

Twitter—and to a likely further extent CEO Elon Musk—did not take kindly to this, apparently. It wasn’t long until Substack embeds and further authorization was restricted.

This isn’t the first time Twitter has attempted to crackdown on competing services. In December, the social media platform attempted to ban links to Mastodon, Instagram, Linktree, etc. Third-party developers are also attempting to keep up with the changes to Twitter’s new API tiers. Launched last month, Twitter is now charging developers big and small to use its API.

Substack has been growing in popularity, especially as an alternative to Twitter. For many journalists, the tools Substack provides may be more tantalizing than the current landscape of Twitter. Musk has often claimed to be a proprietor of free speech yet subsequent actions and policies beg to differ. 

Image credit: Substack

Source: The Verge

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Mobile Syrup

Twitter changes legacy verified descriptions after missing April 1 removal deadline

Elon Musk’s self-imposed April 1st deadline to remove blue checkmarks from legacy verified accounts on Twitter has come and gone, and it appears most accounts have kept their status.

Roughly a week and a half ago, a tweet from the company’s verified account stated the company would “begin winding down our legacy verified program and removing legacy verified checkmarks.”

Twitter said anyone wanting to keep their verified status needed to sign up for Twitter Blue. Individual accounts start as low as $8.75/month, and organizations have a $1,000 price tag.

It’s unclear if the move was part of an April Fool’s day joke, as no clarification has been provided since the original tweet was made. News reports indicate the only account to have its blue checkmark removed is the primary New York Times account.

According to Reuters, the publication said it won’t pay for the service “hours after it lost the verified badge.” The publication said it wouldn’t reimburse employees subscribing to the service unless it’s needed for reporting purposes.

However, one change has occurred. The description attached to verified badges has changed. “This account is verified because it’s subscribed to Twitter Blue or is a legacy verified account,” the description now reads.

The descriptions previously differentiated between legacy verified and Blue accounts.

The description for Twitter Blue accounts previously mentioned the subscription, while accounts verified in Twitter’s past life read, “this is a legacy verified account. It may or may not be notable.”

Via: Reuters, Variety

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Mobile Syrup

T2 wants to let you keep your legacy Twitter status

A new Twitter alternative wants to allow legacy verified Twitter users to keep their checkmarks.

T2 is a “straightforward copy” of Twitter, according to co-founder Gabor Cselle, a former Twitter employee.

The invite-only service is currently offering a feature that will essentially allow users who earned a blue checkmark on Twitter before Elon Musk took over the keep the verification status on T2.

As Engadget reports, T2’s goal is to recreate the “public square” that folded once Musk became CEO.

“We believe in the basics: offering simple tools and creating space for human conversation,” the company states on its website. “From day one, our platform has been built on the belief that trust and safety must be integral, and that a positive user experience is paramount.”

Given only those invited can currently use T2, Engadget reports the verification feature will work for those on T2’s waitlist. Anyone planning on making the move should do so quickly, as Musk said he’d pull legacy verifications on April 1st. 

Image credit: T2

Source: T2 Via: Engadget

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Mobile Syrup

Twitter rolls out three new tiers for API access

Twitter has announced new details to access its API, and it’s leading to headaches for some.

As a recap, the company pulled the once-free Application Programming Interface (API), which lets third parties use public data from Twitter, on February 2nd.

The re-vamped version offers developers three tiers.

Free allows for write-only use cases with 1,500 tweets a month at no cost. Basic has 3,000 monthly tweets at the user level or 50,000 tweets on the app at $100 USD/month (about $135 CAD).

Enterprise offers “managed services, complete streams, and access that meets your specific needs,” the Twitter Dev account announced without specifying a price. However, some sources say it could cost upwards of $42,000 a month USD (nearly $57,000 CAD).

As The Verge reports, the new tiers mean some developers will have to end their projects. Luca Hammer, the developer behind Accountanlaysis, a tool that lets users evaluate Twitter accounts, said he would shut down his operations.

Twitter will shut down older tier versions “over the next 30 days.”

Source: Twitter Via: The Verge 

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Mobile Syrup

Elon Musk is on a secret VIP Twitter list boosting certain accounts

Twitter has a secret VIP list, and it’s the reason why tweets from certain accounts are recommended so often.

“For months, the platform has maintained a list of around 35 VIP users whose accounts it monitors and offers increased visibility,” according to Platformer.

Besides Elon Musk, LeBron James, Ben Shapiro, and President Joe Biden are some of the people to make the VIPs. The list was “created to monitor the engagement received by Twitter power users,” Platformer reports.

The news comes alongside Musk’s latest money-making move, which will see For You recommendations limited to accounts subscribed to Twitter Blue.

According to Musk, the move “is the only realistic way to address advanced AI bot swarms.” Of course, this doesn’t apply to verified bots that are paying for a subscription.

Image credit: Shutterstock 

Source: Platformer Via: Engadget

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Mobile Syrup

Twitter will restrict For You recommendations to ‘verified’ accounts

Twitter owner Elon Musk’s latest scheme to address “bot swarms” make money is to limit the platform’s ‘For You’ page to verified accounts.

In a tweet (it’s always a tweet), Musk said that the change would come into effect on April 15th. Along with limiting For You recommendations to verified accounts, Twitter will also limit voting in polls to verified accounts.

Verified, in this case, refers to accounts subscribed to Twitter’s ‘Blue’ service, a system that hands out the blue checkmark verification symbol to anyone who pays. It was a controversial change from the old verification system that, while not perfect, was actually a useful way of determining whether an account was authentic. (That system is supposedly going away on April 1st, though Musk has been talking about killing off legacy verified for months). Government and company accounts should also count as verified, though companies need to fork out $1,000 per month for it.

A screenshot of Musk’s tweet, since he has a tendency to delete things. You can find it here while it remains available.

Though Twitter has toyed with the idea of adding government ID-based verification, at the time of writing, the company hasn’t actually done so. At this point, anyone with a phone number and credit card can get a Blue verified Twitter account. Moreover, ID-based verification would still be tied to Blue, meaning users would need to pay for the privilege of giving Musk more of their personal data.

Per Musk’s tweet, all this is in an effort to “address advanced AI bot swarms taking over.” However, if Twitter isn’t performing real verification of users, it’s not going to solve the bot problem Musk keeps talking about.

Besides, Musk acknowledged in a follow-up tweet that verified bots were fine as long as they followed the rules and didn’t impersonate people. In other words, Musk doesn’t have a problem with bots on Twitter as long as he can make money off them.

And really, that’s what this whole thing is — another way to try and wring cash out of the platform. After all, Musk just admitted that Twitter’s value has dropped to half of what he paid for it (and Musk previously said he overpaid for Twitter).

Coupled with Twitter’s recent security issues and other problems, it seems like a really bad idea to pay for any part of the service, no matter how badly you want your tweets to show up on the For You page. But if you really want to make a monthly donation to Musk pay for Twitter Blue, it costs $10/mo or $105/year on the web or $15/mo or $154.99/year on iOS and Android.

Image credit: Shutterstock

Source: Elon Musk Via: 9to5Mac

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Mobile Syrup

Twitter to begin removing legacy verified checkmarks on April 1

The old Twitter verified checkmark system is officially coming to an end next month.

In a tweet, the social network confirmed that it will begin removing the legacy verified checkmarks on April 1st. Going forward, the only way to obtain a checkmark will be to pay for one. Individuals can simply pay $8.75 CAD/month (annual plan) or $10/month (monthly plan), while organizations will have to apply and fork over $1,000 USD (about $1,372 CAD).

Since acquiring Twitter last year, Elon Musk has accused the old verification system of being “corrupt” without providing any actual evidence. He’s also been looking at Twitter Blue subscriptions as an additional revenue stream for a company that has been consistently losing money.

However, many have criticized the shift to the Twitter Blue system for defeating the whole purpose of verification, which was originally intended for public figures, organizations and the like. Now, though, anyone can simply pay to receive a checkmark. The company had to temporarily pause Blue subscriptions due to users paying for a checkmark and then changing their name to impersonate others.

News of the sunsetting of the legacy checkmark system comes as Twitter Blue has expanded worldwide. Elsewhere in the world of Twitter, the unbelievably immature Musk has also set up the company’s press email account to reply to inquiries with poop emojis.

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Mobile Syrup

Man-child Musk sets Twitter’s press email to auto-reply with poop emoji

We already know that Tesla CEO Elon Musk says that he doesn’t believe in “manipulating public opinion,” and hence he disbanded Tesla’s Public Relations (PR) department back in October 2020.

Now, with his new venture Twitter, Elon Musk is taking a different route. Instead of completely disbanding its press email, Musk Tweeted that any emails sent to press@twitter.com will now be auto-responded with the poop emoji.

MobileSyrup can confirm that the development is true, and sending an inquiry email to the press account does indeed lead to an auto-reply with the poop emoji.

It’s worth noting that Twitter’s PR team was dedicatedly active until Musk took over the social media company in October last year. He then decided to lay off more than half of Twitter’s employees in a bid to cut costs and the social media company’s communication team was one of the first to go.

The same is true for Musk’s other companies, including Starlink.  Company investors have begged Musk to reinstate a PR team for Tesla and Starlink, but he doesn’t think such a department is necessary.

The best way to get word from the company is to spray and pray Musk on Twitter, and hope he replies.

In other Twitter-related news, the company is forcing users to switch from SMS 2FA to other authentication methods like a dedicated authentication application.

Source: @elonmusk