YouTube Shorts view count

Despite TikTok’s growing popularity, it seems YouTube’s ‘Shorts’ are still pretty popular.

YouTube has announced that it received 1.5 billion views from users on its Shorts feature, down from the 2 billion users the platform had in April, as first reported by TechCrunch.

Similar to Tik Tok, YouTube Shorts offers 60-second vertical videos through YouTube. The platform launched in Canada, the U.K., Argentina, Brazil, Mexico, Colombia, Peru and Venezuela in June 2021.

Back in January 2022, YouTube Shorts recorded more than five trillion views over the two years since it’s been active. YouTube recently added advertisements to its Shorts videos.

YouTube Shorts is available on the YouTube app on both Android and iOS.

Image Credit: YouTube

Via: The Verge, TechCrunch

Instagram and YouTube have both adopted Tik Tok’s short video format, and the latter of the two has been successful with the change, as is evident with these numbers that came out earlier today.

YouTube CEO Susan Wojcicki has shared a blog post that outlines the company’s priorities for 2022, which include the platform delving into NFTs, growing its creator ecosystem, providing creators with additional sources of revenue and working on adding a “shopping” tag that will let viewers browse and shop for products they see in videos.

Along with the future plans, Wojcicki also announced that YouTube Shorts have amassed over five trillion views since the sub platform’s birth in 2020.

“More people are creating content on YouTube than ever before. We’re seeing momentum across the platform, including on Shorts. We’ve now hit 5 trillion all-time views on Shorts!” reads the blog post.

2022 will see YouTube further build on Shorts. Wojcicki says the platform will expand upon Shorts’ ‘Remix’ feature and will also provide creators new ways to create branded content through BrandConnect.

Learn more about YouTube’s 2022 priorities here or watch the video below:

Image credit: Shutterstock

Source: YouTube