Target had an agreement to sell a clothing collection designed by Anna Sui and inspired by the series. The central colours of the clothing line were to be purple and black.
Producers of the Gossip Girl television series are furious with Target, now that the clothing line is being scrapped.
Target’s executives have chosen to abort the project for fear of being associated with a scandalous show. A source told New York Daily News, "One of Target’s top executives got nervous about being that closely associated with the show, given the (debauchery) its characters get into."
Gossip Girl features young privileged teens who continually get themselves into trouble.