FashionMag reports that New Look, soon going public with an IPO, has found a new muse in actress Taylor Momsen from the TV series Gossip Girl.
The young 16-year old star follows in the footsteps of Pixie Geldof, Alexa Chung, Kimberley Walsh and Agyness Deyn who have also represented the brand.
She is posing for New Look’s 2010 summer ad campaign.
According to a brand rep, Momsen helped pick out the new collection. She participated in the styling of photo shoots which helped bring out her personality in each photo. New Look’s new collection fits well with Momsen’s personality, described as very rock.
Taylor Momsen became known for her role in the popular teen series and started her own band, The Pretty Reckless, in 2009.