German car manufacturer Mercedes-Benz has selected former Victoria Secret Angel Karolina Kurkova to be the face of its CLS-class executive sedan, reports Coco Perez. The Czech model takes over from Milla Jovovich, whose campaign for the E-Class Cabriolet debuted in July 2010.
The new monochromatic Captivated campaign was created by fashion photographer Craig McDean and creative director David James and is intended to give the coupe a more feminine and fashionable image, while still conveying power.
The new campaign will launch early next year at the Mercedes-Benz Fashion Week Berlin during its January 19-22 run, but several photographs were leaked early on December 6. The images show Kurkova dressed all in black in front of the silver car with a mirrored backdrop. Although leaked photos are in colour, those included in the official campaign will be in black and white only.
Kurkova, 26, was ranked as one of the top-earning models of 2007 by Forbes, and in 2008, was voted world’s sexiest woman by E! Only 16 at the time, she was one of the youngest models ever to grace the cover of Vogue magazine in 2001. Since this auspicious start, she’s modelled for the biggest names in the industry, including Chanel, Louis Vuitton, Christian Dior, and Vera Wang.
She describes the CLS as "a beautifully smooth and luxurious car that immediately appealed to me. It has these fascinating contours that I wanted to convey with my body language during the shooting."