The Beckhams decided to launch another fragrance after observing the success of Instinct by David, launched last year in England. The new fragrance, Intimate, will be launched in the United States.
Last week, the couple held a party to launch the new product at the Bel Air Hotel in Beverly Hills.
According to FemaleFirst Victoria Beckham stated, "Why is this different from any other celebrity fragrance? The fact that we have spent a lot of time checking all the details. We are not just saying, ‘We are celebrities, put our name on it.’ I love to be involved with the whole process."