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The Effect of Sex and the City

The film Sex and the City is being credited with making certain brands household names.

Several fashion designers, including Christian Louboutin, Jimmy Choo, Vivienne Westwood and Monolo Blahnik, were all shot into the limelight thanks to the film Sex and the City.

This year’s CoolBrands list reveals that several of the brands have climbed to the top after the opening of the film, which was about four fashionable friends living in New York City.

On the top of the CoolBrands list this year is the London company Agent Provocateur.  Also included are Paul Smith, Prada, Topshop, Chanel, Stella McCartney, Marc Jacobs and Alexander McQueen.