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The New Faces of Rimmel

Coty has recruited two new faces to represent the brand Rimmel.

The company Coty announced that British pop star Sophie Ellis-Bextor and model Lily Cole will be joining Kate Moss as spokesmodels for the cosmetics brand Rimmel London, reports CosmeticsNews.

The duo will be part of several advertising campaigns that will be introduced in the fall, while Moss will continue appearing in separate publicities.

The company declared, “Coty Inc. is pleased to announce the signing of Sophie Ellis-Bextor and Lily Cole to appear alongside Kate Moss as faces of Rimmel in view of the extraordinary growth of the Rimmel London brand worldwide, particularly in the US and Asia.”