MAC beauty brand has unveiled the latest advertising campaign for its fundraising Viva Glam line of products yesterday (November 17), featuring American rapper Nicki Minaj, 28, and Puerto Rican singer Ricky Martin, 39, reports the Daily Mail.
Minaj is best known for her smash hit Super Bass, while Martin is famous for Livin’ la Vida Loca, which reached number one in many countries around the world.
Photographed by David LaChapelle, the duo is surrounded by a blaze of pop art color. Minaj kneels provocatively on a an electric blue motorcycle and wears a hot pink vinyl or pleather dress with plunging neckline, while Latin singer Martin appears to be flexing his tattooed biceps as he hefts an oversized phallic-shaped MAC lipstick wand.
The two $14 lipsticks – both in shades of pink – are called Viva Glam Ricky and Viva Glam Nicki, and will go on sale in February, with 100 per cent of the sale price of each product donated to help fight HIV and AIDS.
MAC Viva Glam is a social initiative in which 100 percent of the purchase price of any Viva Glam product goes to the M.A.C. Aids Fund, which supports community organizations providing direct services to people living with AIDS. So far, the campaign has raised more than $200 million for HIV-AIDS-related causes since launching in 1994.
The two pop stars have taken over the fundraising duties from 2010 Viva Glam poster girl Lady Gaga, who followed in the footsteps of Cyndi Lauper, Naomi Campbell, Missy Elliot, Mary J Blige, Christina Aguilera, and Fergie.
Last year Minaj collaborated with the make-up brand to launch a Pink Friday bubble-gum pink lipstick, named after the rap artist’s platinum-selling debut album.