On Friday (May 27), Coty announced it had signed an agreement with English actress Imogen Poots and French model Camille Rowe Pourcheresse as the new faces for their global Chloé advertising campaign, which debuts in September.
This represents the first commercial beauty endorsement for up-and-coming English actress Imogen Poots, whose breakout role occurred in 2006’s V for Vendetta, In 2007, her performance in the popular U.K. thriller 28 Weeks Later earned her a nomination for Most Promising Newcomer at the British Independent Film Awards. This year, Poots stars with Colin Farrell in Fright Night directed by Craig Gillespie.
Young French model and actress Camille Rowe Pourcheresse has posed for renowned photographers such as Karl Lagerfeld, Bruce Weber, Paolo Roversi and Jean Baptiste Mondino. Last year, Romain Gavras directed her alongside Vincent Cassel in his film Our Day Will Come.
Both 21 years old, the two talented beauties will star in a new Chloé perfume advertising campaign shot by Inez Van Lamsweerde and Vinoodh Matadin.
“Imogen Poots and Camille Rowe Pourcheresse are the perfect choice to represent the timeless and iconic Chloé fragrance,” said Françoise Marie, a senior vice-president at Coty. “They both embody the Chloé woman in their own way: Imogen incarnates the natural and youthful side of the Chloé woman while Camille embodies her seductive and modern facet.”
Founded in Paris in 1904 by François Coty, today, Coty Inc. has annual net sales of nearly $4 billion, and has developed a portfolio of high-profile brands in 90 markets worldwide.