Last week, Tim Hortons raised the frustration of its customers due to a serious error with its “roll down the rim” cups as false prizes were advertised, including $10,000 prizes.
Several customers were scorned after winning $10,000 from American Express, but after screaming with joy, they were outraged when they suddenly saw a blank screen and after a few seconds, the $10,000 had become… a free entry!
This is notably the case of Quebecers, including a few Beaucerons, reported COOL FM, but also throughout Canada, including a well-publicized case in New Brunswick, reported by L’Acadie Nouvelle.
Obviously, to make up for it, Tim Hortons sent a message to some people indicating that a “technical error” had occurred and that this explained the misunderstanding.
A $10,000 misunderstanding is enough to make you frustrated!
Some of the customers affected by the mispricing found it unacceptable that Tim Hortons did not take responsibility for their mistake… the $50 gift card as compensation did not make anyone happy.
One customer, who won the fake $10,000, even walked into a Tim Hortons and had the manager confirm that he had really won, and even congratulated him!
Customers could also sue Tim Hortons for this mistake…
@TimHortons how can you tell me I won $10,000 and then back out and say no I didn't. I went into the store and the manager even told me i won. Congratulated me and everything. Now I'm being told no? I'm getting a lawyer! @AmericanExpress @AM980News @LFPress pic.twitter.com/Q05NgTJ2XP
— Jeremy McDougall (@TopTierGR) March 7, 2023
Where does Tim Hortons go from here?