The American brand has combined music with fashion for its summer ad campaign, featuring the group The Virgins.
In the past, the company endorsed The Ramones, and drummer Marky Ramone even designed a collection.
This time, the brand strives to make its image dynamic and hip, which is why The Virgins were chosen as the focal point of the ad that will be posted in front of New York’s Brooklyn Bridge.
Designer Tommy Hilfiger commented that his goal was to mesh pop culture, music and fashion together.