The Brazilian designer transformed the Pepsi logo into a stylish top. The shirt will be used in a new publicity campaign for Pepsi, in which the soft drink maker invited designers, VJs and graffiti artists to reinvent Pepsi’s image.
Da Silva said of the experience, "It was very different for me to work with such a famous and instantly recognisable brand logo – but it was a great aesthetic to manipulate. I’ve seen other designers and fashion houses using the logo unofficially before so it was great to be given an official carte blanche. I’m looking forward to seeing people’s reactions to the design."
There will only be 200 t-shirts available. Several other celebrities have already collaborated with Pepsi, including David Beckham, Beyonce Knowles and Britney Spears.