American lingerie company Victoria’s Secret has launched a new fragrance called Incredible to coincide with the launch of a new collection of bras with same name, reports Basenotes.
With ads featuring Victoria’s Secret Angel Adriana Lima, the brand claims the fragrance, like the bra, is designed to help woman feel their “hottest, sexiest and Incredible best.”
Described as fruity floral, the perfume contains bright magnolia, sparkling pear and sultry sandalwood. The top notes are white peach, pear and water lily, combined with middle notes of magnolia, honeysuckle and iris flower. Base notes are natural vanilla (a favourite scent for men), sultry Australian sandalwood, liquid musk, and coconut milk.
The new fragrance is available in eau de parfum, scented body mist, and scented body lotion, and retails from $20 to $45.
The campaign stars Brazilian supermodel Adriana Lima, 29. She is the mother of one-year-old daughter, Valentina, and is married to Serbian basketball player Marko Jaric.
Last November, the lingerie company held its highly-anticipated fashion show to introduce its latest collection of underwear modeled by beautiful supermodels known as Victoria’s Secret Angels.
Singer Katy Perry and rapper Akon entertained guests with live performances during the show. Having represented the brand for 13 years, supermodel Heidi Klum was noticeably absent.