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Victoria’s Secret launches new fragrance

Lingerie company drops ‘Bombshell’ into portfolio of scents.

Lingerie company, Victoria’s Secret, has announced the launch of a new fragrance called Bombshell, reports Basenotes.net.

“Fruity Floral Aromatic,” are the words to describe the scent says Mark Knitowski, Vice-president of product innovation at Victoria’s Secret Beauty, who teamed up with Givaudan to create the new fragrance.

"We designed this fragrance to be instantly memorable, one of a kind. Just like a Victoria’s Secret bombshell,” said Knitowski.

Bombshell builds on popular established brands Dream Heavenly Angels and Love Rocks, while taking “our fragrance portfolio to another level,” says Shashi Batra, President of Victoria’s Secret Beauty.

Bombshell is now available at Victoria’s Secret, just in time for the all-important holiday gift-giving season.