British fashion icon, Vivienne Westwood, will launch her new collection of watches at Baselworld 2011, the World Watch and Jewellery Fair, reports Luxuo.
Westwood has signed an agreement with Zeon Limited, the company that will handle the design, marketing and distribution of timepieces under the Vivienne Westwood brand.
The watch collection will offer designs for both women and men, and should be available in stores in autumn 2011.
Last year, Westwood collaborated with Lee jeans to launch a denim collection that included tight jeans and short shorts in a variety of colors, with prices ranging from $128 to $320 U.S.