For the Love, Earth jewellery collection, Wal-Mart is permitting its customers to follow the origin of all the materials being used in the creation of the products.
Clients can trace the origin of all of the materials and how they are extracted.
The line will be made with 10-carat gold, sterling silver, and diamonds.
It is being sold in collaboration with the Conservation International Group.
This is a big step for Wal-Mart in showing that the jewellery sold by Wal-Mart comes from mines and producers that respect Wal-Mart’s environmental standards and human rights.