Tom Holland teams up with Target for its alcohol-free beer

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Actor Tom Holland, co-founder of alcohol-free beer brand Bero, collaborates with Target stores to distribute his new beverage range.

Target announced that Bero, Tom Holland’s non-alcoholic beer brand, is coming to roughly 1,400 of its nearly 2,000 US stores this week.

CNN (@cnn.com) 2025-01-07T14:14:36.281Z

Starting this week, Bero will be available in 1,400 Target stores in the United States.

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Actor Tom Holland, along with co-founder John Herman, launched the brand, described by Holland as one of his « greatest accomplishments », on October 16.

The announcement of Bero’s distribution in over 1,400 of the nearly 2,000 Target stores in the U.S. marks a key milestone in the brand’s expansion plans.

Until now, Bero non-alcoholic beer was mainly sold on its website and in a few outlets such as Soho House US, Sprouts Farmers Market and Total Wine & More.

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In addition to its arrival at Target, Bero will soon be available online at Amazon.