Apple gave Trump a golden gift, its checkbook and a bit of its dignity
Tim Cook's detractors accuse him of sacrificing some of his dignity to preserve Apple's huge margins.
A golden gift
Apple CEO Tim Cook tried to seduce Donald Trump during a visit to the White House by giving him a gift of 24-carat gold and announcing $100 billion in investments. The scene was deemed embarrassing by many Americans who saw the footage.
Huge margins
Cook's detractors accuse him of having sacrificed some of his dignity to preserve Apple's huge margins, in exchange for an exemption deemed valuable to the company.
600 billion
This additional investment brings Apple's commitment in the United States to 600 billion over four years.
Trump's name
The gift, a glass sculpture on a gold base engraved with Trump's name, seemed to please the ex-president...
The exemption
In trade, Cook gains a major trump card for Apple, as Trump exempts it from a 100% tax on imported chips as part of his global tariff war.