Costco was forced to make a major decision regarding gold purchases after strong market pressure.
Massive demand
Costco stores in the United States recently decided to limit the number of gold bars that could be purchased per customer, in response to massive demand that emptied stocks within minutes.
Safe haven
This gold rush takes place against a backdrop of financial market instability and global trade tensions triggered by Donald Trump, driving many Americans to turn en masse to gold as a safe haven.
Stocks were quickly depleted
As a result, stocks were quickly depleted and many customers left empty-handed.
A marked increase
In order to manage a demand that has become difficult to control, the wholesale retailer has seen a marked increase in gold purchases in recent weeks.
A dazzling success
Costco began selling gold in 2023, an initiative that was met with dazzling success, with over 75% of inventory sold out in the first week on the market.
100 and 200 million dollars per month
Since their launch, these sales have generated between $100 and $200 million a month for the company, according to Wells Fargo.
A maximum
In response to recent events, Costco has announced that a maximum of two gold bars per transaction will now be imposed on its customers within a 24-hour period.